Viewers may not pay for free ad-supported streaming television (FAST) channels, but they appear to be paying attention, according to a new report from smart TV maker Vizio and attention research company Adelaide.

“By unlocking the potential of local TV in this game-changing way and bringing the full power of big data to OTA signals, clients and the industry as a whole will now have a critical entrypoint to previously unfeasible attribution of local TV content,” said Charbel Makhoul, VP of product management, data science and analytics at Vizio and Inscape.

According to a recent study from Truthset, nearly half the data used in digital audience targeting is flat-out wrong. And plenty of so-called ‘premium’ programmatic TV ad buys wind up being trafficked on low-quality websites instead of the prestige TV app experience buyers expected. As media costs increase in an election + Olympics year, these quality issues will get a bright, hot spotlight on them,” said Krim.

"Vizio is pleased to collaborate with BritBox and provide our users access to the premium British subscription app,” said Seta Goldstein, senior director of business development and partnerships at Vizio. “With the addition of BritBox, Vizo is expanding the availability of fan-favorite British entertainment, giving audiences even more TV shows and movies to enjoy and discover.”

“We’re thrilled to have someone with Kevin’s background, knowledge and expertise on the Truthset Data Collective team,” Scott McKinley, CEO of Truthset, said. “Kevin has dedicated his career to bringing accuracy to the data industry at large, which not only drives efficiencies for marketers and content owners, but better experiences for consumers. We share the same mission here at Truthset, and are looking forward to driving the next evolution of the industry together.”

Madhive said it is working with Blockgraph to enable first-party data to be used by buyers and sellers to target video campaigns while keeping a focus on privacy. Madhive’s demand-side platform enables planning, targeting, activation and measurement of programmatic campaigns for local advertisers.

Measurement company iSpot said it hired Disney and ESPN veteran David Coletti as VP of sports research and insights.

Coletti will work with iSpot's clients to provide measurement and insights for live sports events across linear, streaming and out-of-home media. iSpot clients include brands, networks and sports franchises.

From Amazon to Paramount to smart TV OEMs, the industry has come to realize that there are millions of companies that could be running television commercials but are not. Either because they don’t understand what the value of TV is, or because they don’t know how to make a TV commercial or even how to place one.

Media companies have an opportunity to work much more closely with advertisers to unlock the potential of data-driven experiences for viewers. A study by Truthset found most CTV data being sold to advertisers is flawed. Industry leaders are working to link advertisers directly with publishers to share quality data more directly.

For decades, advertisers loved linear television because it was a “mass reach” vehicle, with the ability to drive exposure with tens of millions of households during weekly tune-in events like Seinfeld, American Idol and Survivor. Now, those tune-in events primarily consist of sports and are nowhere near as big, besides the Super Bowl.

“We believe that the art of drag is most effective when it highlights the intersectionality of the artist: dancer, illusionist, singer, actor, model, comedian,” says Revry’s Latine co-founder and chief content officer, Christopher Jon Rodriguez. “Drag Latina goes a step further by creating a space to showcase the rich cultural backgrounds of the performers as well. The bilingual nature of Season Two really makes this season stand out as something refreshingly inclusive!”

Golf Nation said it will launch its first free ad-supported streaming television channel on Vizio’s WatchFree Plus platform. Content from Golf Nation, created by NBTV Channels and NBTV Studios, will also be available on demand on Vizio smart TVs.

With writers and actors on strike, TV ad impressions rose 1.4% in the third quarter, while ad spending dropped by about 6%, according to new data from measurement and analytics company iSpot.tv.

With writers and actors on strike, TV ad impressions rose 1.4% in the third quarter, while ad spending dropped by about 6%, according to new data from measurement and analytics company iSpot.tv.

In its Q2 2023 TV Market Trends report about 5% of U.S.pay TV households have stopped viewing content via cable and satellite. That’s up from 4% in Q4 2022.

Vizio said it has added more than 70 new titles for the fall season to its WatchFree Plus streaming platform.

It’s a valid question, but the answers won’t be found looking at what’s worked in the past. Instead, advertisers need to really think differently and pivot their strategy, budgets and content choices to today’s CTV environment.

According to a new report from iSpot.tv, Spanish-language household TV ad impressions rose more than 27% to 181.1 billion in the first half of 2023, compared to a year ago.

The data industry underrepresents the Hispanic population when it comes to measuring television audiences, according to a study by Truthset, which validates datasets.

Nielsen challengers Comscore, iSpot and VideoAmp were granted conditional certification as currency for buying and selling advertising by the U.S. Joint Industry Committee (JIC) set up by media companies to set modern standards for audience measurement in a multiplatform environment.