According to iSpot.tv, a TV ad catalog and measuring service, commercials including Mahomes “have had more than 173,000 airings over the past 30 days” (K.C. STAR, 2/6)

After winning the Super Bowl in February and Taylor Swift’s heart last fall (via her relationship with TE Travis Kelce), the Chiefs rose to the top of CreatorIQ's 2023 NFL earned media leaderboard, generating an estimated $316.6 million in digital earned media value (EMV), reports SBJ’s David Broughton.

LIV notably only reported its own ratings, measured by iSpot, for a few events last season before opting not to for the remainder of the year.

AT&T Wireless spent the equivalent of $13.2 million in advertising during the 43 bowl/CFP games that aired Dec. 16 through Jan. 8, the most of any of the more than 600 brands that aired at least one spot during that period, according to iSpot.tv data.

Chiefs TE Travis Kelce appeared in more commercials during NFL games so far this season than any other celebrity, appearing on-screen in 375 commercials aired through Dec. 11, according to iSpot. The 375 appearances are more than “any other athlete, actor and other household name,” and Kelce beat Chiefs QB Patrick Mahomes by a “margin of 34 airings.”

iSpot named Disney VP/Research & Insights DAVE COLETTI to run its sports research & insights team (iSpot).

The CW has been using iSpot data to measure LIV viewership this season. LIV reported numbers widely for its first two events but decided against it for the final 12. Staeger said Friday there are plans for an official season roundup around how the league performed, though it likely would be focused on streaming numbers.

ISpot.tv named former NCSolutions Chief Research Officer LESLIE WOOD to the same position. She will "lead new currency initiatives across linear and streaming TV and oversee the data science department." NCSolutions is a joint venture of Nielsen and Catalina in which Nielsen has the majority stake, "for 12 years up until February."

On Tuesday, the MLB ASG made up 11.37% of minutes viewed of primetime national linear TV, according to data from Inscape (whose data comes from over 22 million opt-in devices). That was up from last year (+11.14%) and from 2021 (+10.18%).

17% -- The NBA’s 77 playoff games accounted for 17% of primetime household ad impressions across all of TV, tops among all types of programming. The NHL (82 games) was No. 2 with 2.7% (iSpot.tv).

White and analytics executives from UFC-owner Endeavor also cited data from Tubular Labs that said Power Slap was the No. 1-ranked sports league on TikTok during a 90-day window from January to April in terms of total views and average views per video.

White and analytics executives from UFC-owner Endeavor also cited data from Tubular Labs that said Power Slap was the No. 1-ranked sports league on TikTok during a 90-day window from January to April in terms of total views and average views per video.

Advertisers spent an estimated $32.4 million during NBC's five-hour Kentucky Derby telecast (2:30-7:30pm ET) last Saturday, a figure that’s down 5% from $34.1 million spent in 2022, according to an analysis of iSpot.tv data by SBJ's David Broughton. The decline was prevalent among the biggest spenders, as this year's top 10 advertisers spent 10% less than last year's top 10.

It appears that LIV Golf and The CW are willing to go through the 2023 season without a Nielsen deal in place to measure their television viewership. The CW signed iSpot and L.A.-based VideoAmp to measure weekend daytime coverage. LIV has not been involved in these negotiations, a source said.

NFL partners FanDuel, DraftKings and Caesars Entertainment, as well as BetMGM, made up 94% of the estimated $302 million that was spent by sports betting companies to advertise on U.S. TV from the beginning of the NFL regular season through Feb.8, according to an SBJ analysis of iSpot.tv data.

NFL partners FanDuel, DraftKings and Caesars Entertainment, as well as BetMGM, made up 94% of the estimated $302 million that was spent by sports betting companies to advertise on U.S. TV from the beginning of the NFL regular season through Feb.8, according to an SBJ analysis of iSpot.tv data.

Christmas Day, New Year’s Eve and New Year’s Day were a bonanza for TV networks running live sports, delivering an estimated $604 million revenue, notes SBJ’s David Broughton after analyzing data from iSpot.tv.

The league’s nationally televised games this season to date have generated $153.3 million in ad revenue, according to an SBJ analysis of iSpot.tv data, up 14% over the same period last season. Google, which joined as a league sponsor in 2019, is the top advertiser so far, spending heavily to promote the release of its latest Pixel smartphone ahead of the holiday season. The tech company spent $6.4 million through Dec. 14, a 46% increase over what it had spent during the same period last season.

According to iSpot.TV, Qatar Airways, which is owned by the Qatari government, has spent $4.2M “on national television ads so far this year,” with $4M of it “on Fox channels.” Visit Qatar has spent $10M “on advertisements, 99 percent of it on Fox’s presentation of NFL games and the MLB postseason.” The Qatar Foundation has also “aired ads on Fox News.”

The Astros-Phillies World Series delivered just over 5.87 billion TV ad impressions on Fox this year, down 7.7% from the six-game Braves-Astros set last year, notes SBJ research guru David Broughton, who combed through data from iSpot.tv.

Samsung Mobile led all brands in ad spend this year at $7.7 million, as the brand splurged on 36 more spots compared the Fall Classic in 2021. Samsung wasn’t in the top 10 last year. That dramatic increase in ad inventory helped Samsung lead in share of TV ad impressions with its “When I Move, You Move” spot, which accounted for just under 2.5% of all World Series impressions.