Also, the decision noted, Anheuser-Busch hired CreatorIQ, an independent marketing firm, to determine the composition of Mulvaney’s Instagram audience before the Anheuser-Busch post. The firm found that 80 percent of the audience was 21 or older, and advertising campaigns are considered compliant with the code if at least 73.6 percent of the targeted audience is of age.

Wulfric Light-Wilkinson, GM International at Wunderkind, said: “Price was always going to be a watchword for shoppers as we entered peak trading 2023. Cost-of-living pressures continue to weigh heavily on households – and with consumers making every effort to make their spend stretch further, we anticipated that Black Friday demand would see an even more pronounced boom this year, as more customers seek out deals and bargains online.”

Currently, there are an estimated 1,500 FAST channels worldwide (75 percent of which are based in the U.S.) and 22 major platforms, including the connected TV manufacturers. Among the major ad-supported FAST platforms BEC’s Barbato listed are Roku, Samsung, Vizio, LG, Freevee/Amazon, Pluto, Tubi, XUMO, and Fubo.

"Home at Last" premieres at 11 a.m. ET on Nov. 30. Episodes will air every Thursday at 11 a.m. and 7 p.m. ET, and will be replayed on Tuesdays at 11 a.m. and 7 p.m. ET. The episodes will be available to watch on multiple platforms: Vizio WatchFree+, TiVo+, Redbox, Xumo Core, The Roku Channel, SamsungTV Plus (Canada), SlingTV, Local Now, The Grio and Rakuten.

Vizio has seen higher engagement with streaming content from consumers who purchase its large-screen television sets compared to those with smaller Vizio smart TVs in their homes, the company's chief financial executive said at a conference this week.

The 15-second commercial, titled “Discovering a Planet on Mac,” which was released on Nov. 9 according to iSpot.Tv, shows a user named Jason Terry, who was a University of Georgia physics and astronomy doctoral student as of spring 2023, logging in and working on a coding software.

Original data from Wunderkind’s Marketing Pulse, which analysed over 77.6million shopper journeys, showed that on Black Friday (24 Nov 2023) web traffic to UK retailers’ ecommerce sites rose +34% week-on-week, prompting web revenues to double, rising +100.78%, compared to the Friday prior.

With higher overall user satisfaction and fuller email functionality that serves both novices and sophisticated teams, Campaign Monitor edges out Constant Contact as the winner based on reviews and reputation. More flexibility in design, segmentation, automation, and analytics positions it better for complex needs while still maintaining the ease of use that entry-level users praise.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Amazon noted down several companies that were already making use of the offering including BMW, Wunderkind, Accenture, and even Mission Cloud. Furthermore, it’s bound to assist developers in creating and opening up workloads such as those working as an agent for contact centers. The latter can assist in generating client responses and provide answers to questions in a swift and current manner.

The Yum Brand’s chain saw remarkable success with its efforts, which extended far beyond liberating the trademark. #TacoTuesday generated $1.1 million earned media value (EMV) from 103 creators across 14 posts. This impressive performance makes #TacoTuesday the brand’s 16th most successful hashtag by EMV, according to data from CreatorIQ.

There’s a flood of interest in shoppable media among major streamers, connected TV manufacturers, and streamers.

Fast food is the most-seen industry thus far in the current NFL season of commercials, according to a new report from iSpot.tv, which measures the brand and business impact of TV and streaming advertising.

"Really excited to share with customers Amazon Q—a new type of generative AI-powered assistant that is specifically for work and can be tailored to your business," Amazon CEO Andrew Jassy posted on X.

Co-produced by LATV and Revry, the show highlights a new group of queens who bring it with all the drama, attitude, and cultural pride we’ve been waiting for.

Tubular Labs, the leader in global social video intelligence, released new October U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more.

As influencers continue to shape the digital marketing sphere, it is essential to understand their perspectives and motivations. Recent research from CreatorIQ reveals that creators prioritize their brand partnerships and have distinct considerations in mind when making collaboration decisions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 20-26, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Inbound marketing software company Hubspot also defines CTR as the number of people who clicked on a link divided by the number of unique emails sent, multiplied by 100. And email marketing software company Campaign Monitor defines CTR as “the total number of clicks an email receives, and dividing that number by the total number of delivered messages.” Editor’s note: Campaign Monitor is a contracted vendor with Digiday.