Rarible Street, roused by the metropolitan energies of New York, will be populated with spring up shops including brands like The Fabricant, Placebo Digital Fashion House, Artcade @ Fred Segal with selective drops by Atari Hotels and Subnation…

And yet, audiences — particularly younger audiences that advertisers have trouble reaching on traditional TV platforms — are flocking to digital and social video, from video games to social platforms. According to recent figures out of Tubular Labs, which measures viewership across the digital spectrum, social video especially outdelivers TV consumption for the Gen Z and millennial audiences by a large margin. Based on February 2022 numbers, Tubular estimated that 25-44 year-olds in U.S. watched 5.85 billion total minutes of the top 10 U.S. media & entertainment creators on YouTube and Facebook alone…Josh Schmiesing, CMO of Tubular Labs, said he knows the tide is turning even among media agencies toward making greater use of social video since agencies and marketers are Tubular’s fastest growing client segment. And he likened that adoption rate as akin to the “moneyball” phenomenon in baseball in the 1990s, when new metrics to evaluate players that went against historical norms were introduced to the game — metrics that are de rigeur today.

According to iSpot.tv, the movie’s entire national TV advertising budget was estimated to be $4.98 million for the period from August 3, 2021 through the end of March 23, 2022.

NBCUniversal has announced that it will activate iSpot.tv’s cross-platform audiences as currency for national ad buys, dealing a blow to Nielsen, the long-time dominant ad currency. For local ad purchases, Comscore will be the currency. NBCU also announced several new features and collaborations aimed at making ad-buying across its channels easier, with more ways to harness its troves of consumer data and audience segments.

Over the last four weeks, "The Lost City" has led all theatrical movies in estimated national TV impressions -- 680.7 million impressions, according to iSpot.tv. It has amassed 894.5 million impressions since starting its national TV ad campaign on February 4.…However, total estimated spend for theatrical movies in the first three months of this year is virtually at the same level as in 2019 -- an estimated $367 million, according to iSpot.tv, compared to 368.5 million in 2019).

Here, Conor Begley, Co-founder of Tribe Dynamics and CSO at CreatorIQ, whose client list includes MILK Makeup, Gucci, Gymshark, LVMH, H&M, Rare Beauty, Disney, and Unilever, among others, explains how the company’s platform differentiates itself in the market. Begley then takes a deep dive into the challenges and opportunities facing brand marketers today as well as key trends in influencer marketing that companies need to know to succeed.

“Immersive Frida Kahlo” runs through May 28 and is a production of Lighthouse Immersive and Impact Museums, two Canadian companies that produced the Vincent Van Gogh immersive that recently closed in the same location, 720 Lacock St.

For the first three months of the year through March 24. total media value for on-air promotion of linear TV content was estimated to be at 245.1 billion impressions -- with total promo airings amounting to 1.5 million, according to iSpot.tv.

Created by its recently acquired Tribe Dynamics subsidiary, the Tribe Top 10 ranks social media’s top brands by Earned Media Value, a proprietary metric that quantifies the estimated value of social engagement with digital earned media. These rankings serve as a snapshot of how brand/creator partnerships are resonating with audiences, and place a numerical value on the results.

Rarible Street will host a temporary space, the Rarible Fresh Drip Zone, inspired by the streets of New York, with concrete and urban vibes. The area will be populated with pop-up shops including the following brands: Placebo Digital Fashion House, The Fabricant, Artcade @ Fred Segal with exclusive drops by Atari Hotels and Subnation, Perry Ellis America, Artisant in collaboration with PUMA, Miss J Collection by Crypto Couture, Macr0matic (NFT artist), Fabeeo Breen, Girls Gang Label, The Immersive Kind, the exclusive collection of digital VAULT.swiss watches, and Fresh Couture.

MVFW will also be Fred Segal’s first show with Web3 elements. The brand worked with Subnation, a media tech holding company that does metaverse activations, to produce two collections for the show. In total, there will be eight virtual goods, including jackets, pants, shoes, a helmet, sweater and a fanny pack. Each item can be purchased as an NFT or as a physical garment.

Marketers used to allocate ad spend to reach audiences on particular networks. “Now, they’re going to three or four large OEMs,” Kodige said, referring to Samsung, VIZIO and Roku.

News: Two blockbuster announcements highlighted this new news flow. First, iSpot.tv will be activated as a cross-platform measurement vehicle mid-May, tracking activity from more than 39 million smart TV sets and devices nationwide. More than 65 advertisers from Visa and CVS to Walmart and MattressFirm will partner with NBCUniversal and iSpot on campaign development over the next two months.

Heading north for the Arctic Documentary Project and polar bears has taken me back to Churchill on the shores of Hudson Bay. I just came back from Wat’chee Lodge in the heart of Wapusk National Park. A place I haven’t been since 2008. It’s here that I hope to find mother polar bears exiting their dens with tiny, little cubs in tow. For those who don’t know, the Arctic Documentary Project falls under the non-profit umbrella of Polar Bears International. An organization I’ve dedicated myself to for the past twenty years.

Recent energy about the TV industry moving beyond its traditional Nielsen measurement system have crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that go beyond traditional panels.

In a blow to Nielsen, the longtime predominant ad currency, the media conglomerate announced that it will activate iSpot.tv's cross-platform audiences as currency for national ad buys at this year's Upfront, according to Kelly Abcarian, executive vice president of measurement and impact at NBCU Advertising and Partnerships. Comscore will be the currency for local ad buys.

iSpot.tv and Crown Media Family Networks have entered into an ad-measurement agreement that gives Crown Media access to a suite of advertising measurement capabilities across Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, including always-on ad verification and impressions across more than 150 national networks. “Leveraging iSpot provides powerful insight by allowing us to home in on the real-time performance of ads on our networks,” said Ed Georger, EVP, Ad Sales & Digital Media at Crown Media. “This tool increases our ability to plan and strategize in a way that optimizes the reach and value of our networks for marketers.”

Nielsen now faces competition from several companies, such as Comscore, iSpot.tv and VideoAmp, all of which are trying to measure TV for various forms of effectiveness — from attention to engagement to generating business outcomes. Their efforts to measure these elements can generate various forms of currency. Many of them are trying to make their mark as not only valid forms of measurement, but important forms of currency off of which to evaluate the advertising.

Crown Media Family Networks, whose media brands include Hallmark Channel, last week signed a measurement deal with iSpot.tv.

The challenge to that effort comes from the networks who have begun to create their own audience-measurement efforts using rivals such as iSpot, ComScore and VideoAmp, in hopes that advertisers will start moving some portion of their media buys to be graded by their alternatives.