According to Clelia Zattoni, director of sales operations and marketing at Madhive, her team helps businesses succeed in TV advertising by monitoring seasonal trends with the potential to impact ad inventory and campaign delivery.

Songtradr’s acquisition of global b2b music tech company 7digital has now been officially sealed — a move that further bulks Songtradr’s model.

Music licensing company Songtradr has closed on the acquisition of B2B digital platform 7digital, in a deal valued at £19.4 million (€21.9m).

According to B2B music intelligence company and licensing platform Songtradr, Fleetwood Mac has been having a moment—lots of moments, actually. Over the past 15 months (since the beginning of 2022), the British-American rock band’s music has been featured 16 different times on TV across series and commercials.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

What does it take for TV industry players to transact on so-called “alternative currencies”—i.e., alternatives to deal-making-ready measurement data from incumbent Nielsen? Ad Age’s Parker Herren explains:

New systems and workflow: “Implementing data from Comscore, VideoAmp, iSpot or even Nielsen One—the crop that emerged as front runners this year—requires an overhaul of systems and workflow, as well as educating clients,” Herren writes.

Songtradr said in a media release yesterday (March 30) that the transaction “solidifies Songtradr’s position as a key leader in the B2B music industry, establishing the company as the only one-stop music solution for digital platforms and brands worldwide”.

Songtradr, a business-to-business music company, has acquired 7Digital, an enterprise digital music services company.

The company offers features and technologies that aim to simplify music licensing and content management. 7Digital’s API (application programming interface) platform and services are used by several brands including Pinterest, Barry’s and Triller.

Songtradr has completed its acquisition of U.K. digital music company 7digital, the company announced on Thursday (March 30).

When the deal was first announced on Feb. 8 prior to being finalized, 7digital said it planned to accept a bid worth 19.4 million pounds ($23.4 million), with its shareholders set to receive 0.695 pence ($0.84) per share in cash, a 114% premium over the prior day’s closing price.

Among the new streaming channels are Portlandia, MSG Sports Zone, AMC en Espanol, Allblk Gems and Overtime. More than 150 AMC on demand feature films will also be available on VIZIO’s free streaming service, WatchFree+.

The expanded partnership includes the recent addition of the AMC+ app, nine free streaming channels and 159 on-demand feature films available on VIZIO’s free streaming service, WatchFree+.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

Chevrolet continues to up its investment in its “Best-Selling” spot highlighting various Silverado models: According to iSpot.tv, the automaker increased its estimated TV ad spend for the spot 37.7% week-over-week, which resulted in a 9.7% increase in TV ad impressions. Sports were a key focus, with men’s March Madness games, PGA Tour golf and the 2023 World Baseball Classic as the top impressions-driving programs.

Since the year began, Raw has lined up an eclectic roster of advertisers, many of which fall into the movies and munchies categories. Per iSpot.tv data, fans of the show are regularly barraged with messages from the likes of Domino’s, Pizza Hut, M&Ms, Dunkin’ and the confectioner Ferrero Rocher.

Vizio March 30 announced an expanded partnership with AMC Networks, affording Vizio Smart TV owners access to the AMC+ app, nine free streaming channels and 159 on-demand movies on Vizio’s free streaming service, WatchFree+. AMC Networks’ channels include Portlandia, MSG Sports Zone, AMC en Espanol, Allblk Gems and Overtime, among others.

Things are about to get much more prestigious on VIZIO WatchFree+, the ad-supported video-on-demand (AVOD) and free ad-supported TV (FAST) service that’s available free to all VIZIO SmartCast TV users. On Thursday, the company announced it was expanding its partnership with AMC to bring even more free channels and content to the service.

Announced today, VIZIO will have an expanded partnership with AMC Networks, bringing even more of the company’s broad range of premium programming to VIZIO Smart TVs. This partner includes the addition of the AMC+ app, which features nine free streaming channels and 159 on-demand feature films available on VIZIO’s free streaming service, WatchFree+.

The new AMC channels on Vizio WatchFree Plus include Portlandia, MSG Sports Zone, AMC en Español, Allblk Gems and Overtime.

AMC is also making about 160 feature films available on demand to Vizio users. Vizio said that the first batch of channels from AMC Networks — All Reality WE tv, AMC Thrillers, IFC Films Picks and The Walking Dead Universe — had proven popular with Vizio viewers.

A year ago, national TV games on ten different networks pulled in an estimated $385.7 million in advertising revenue and 26.4 billion impressions, according to iSpot.tv.

Betting has become pervasive in American sports over the past five years. Thirty-three states now have legal betting markets, and sportsbooks have increased their advertising dramatically. In 2019, the first full year of expanded regulated sports betting, sportsbook brands spent $21.4 million on national TV commercials. In 2022, that figure grew to $314.6 million, according to data from iSpot, a company that tracks marketing.