A 2022 report by the marketing agency CM Group, now Marigold, and retail consulting group F’inn found that 47% of Gen Z respondents preferred in-store shopping over any other generation. As pandemic restrictions have ended, some malls are revived by targeting teen shoppers who want more than just a place to spend money. According to Forbes, this includes a place to hang out, eat, and make friends — then there is the loneliness factor.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced the release of the 2024 Marigold Global Consumer Trends Index Report, which offers valuable insights into relationship marketing for the year ahead.

Human polar bears need to protect themselves from the cold water and weather, something actual polar bears are designed to do naturally. They have two layers of fur to keep them warm and prevent heat loss. They also have a layer of fat, sometimes 4 1/2 inches thick. The fat keeps them warm in Arctic water that can dip to temperatures of minus-50 degrees, according to Polar Bears International.

Polar Bears International and Explore.org: Churchill, Manitoba, CanadaChurchill, Manitoba, may be best known as a viewing destination for polar bears and beluga whales, but in the winter, it's a top spot to see the northern lights.

Marketing Executive of the Year
Dan Robbins, VP Marketing and Partner Solutions, Roku
Elizabeth Buhn, VP Platform & Content Marketing, VIZIO
Nicole Parlapiano, Chief Marketing Officer, Tubi
Aileen Del Cid, Head of Marketing, Samsung TV Plus

Ahead of the premiere of Season 3 of “Ted Lasso,” Vizio shared a special sneak peek at the Apple TV+ series revealing a motivation pep talk between Ted and Rebecca.

Temu’s marketing campaign has been equally impressive. The company climbed onto advertising’s biggest stage with a pair of Big Game advertising slots and a colorful and thought-provoking ad titled “Shop Like A Billionaire.” The ad was widely seen as a major success, with nearly 20% of respondents in an iSpot.tv survey saying they were “much more likely” to purchase the brand’s products and services after watching the commercial.

It’s also important to note which numbers were used. LIV reported 3.2 million total viewers across the three days, while the early Nielsen numbers were average-minute audience, the industry standard. LIV is also using iSpot, a TV ad measurement and analytics company that offers a different way to measure viewership compared to Nielsen.

Polar Bears International is celebrating International Polar Bear Day on Feb. 27. The group collects data on polar bear mothers and cubs in their dens to help understand and protect the species.

Marigold, a global pioneer in relationship marketing and provider of world-class martech solutions, today unveiled key trends shaping the state of relationship marketing in the year ahead with the release of its U.S. Consumer Trends Index 2023. In conjunction with Econsultancy, the U.S.-based report version from the research project looks at consumer attitudes and year-over-year trends in loyalty, personalization, privacy, messaging and advertising based on survey insights collected from more than 1,500 consumers across four generations.

In its most intense stretch of advertising, Exxon spent $60 million airing three of its algae commercials on national television over a 2.5-year period from 2017 to 2019, including spots during the World Series and NBA championships, according to iSpot, a TV ad measurement company.

Marigold, a global pioneer in relationship marketing and provider of world-class martech solutions, today introduced an enhanced partner program unified under one brand, with Andy Gladwin promoted to lead the strategic vision as Head of Partnerships. These advancements build on Marigold’s rebrand from CM Group last month and the company’s focus on driving innovation across its portfolio of purpose-built solutions.

HBO "clearly remains the gold standard for original series, but its parent company (Warner Bros. Discovery) is at a crossroads in terms of how much it's willing to spend on projects," said John Cassillo, an analyst with TVREV.

Steven Amstrup, chief scientist at the conservation group Polar Bears International, said the apparent upward curve of the graph shared online reflects "improved knowledge" of the polar population, not an overall rise.

Polar bear numbers are derived from a combination of estimates for well-studied areas and "educated guesses" for less well-known areas. The latter is based in part on knowledge of sea ice and habitats, Amstrup said.

This is the idea behind Polar Bears International’s ‘Detect and Protect’ research, which uses radar systems and artificial intelligence (AI) to help facilitate this.

Known as ‘bear-dar’, these systems are being tested and developed by director of field operations BJ Kirschoffer in Churchill, Canada - the polar bear capital of the world.

The “Glass Onion” strategy initially looked like a joke — the one about a camel being a horse designed by committee — but here’s what Netflix achieved. With a bargain marketing spend, (per iSpot, just over $4 million in TV ads) Netflix got over 1 million people to see the film while experiencing the comedy in well-attended shows to elevate the enjoyment.

Alysa McCall, staff scientist and director of conservation outreach at Polar Bears International, said that when polar bears spend more time on land, they get hungrier and come into communities.
“This is not safe for communities or for polar bears,” she said.
“That’s one thing we’re really focusing on during Polar Bear Week is furthering this human-polar bear coexistence, looking for solutions and help that we can offer communities around the Arctic.”

Polar bear conservation nonprofit Polar Bears International is currently tracking and filming polar bears near Churchill, Canada. The Arctic bears have gathered there to wait for sea ice to form at Hudson Bay, which will make it possible for them to hunt their favorite meal: seals.

There’s a livestream of these beautiful bears waiting for the ice, which you can check in on below.

Or maybe investors should have been listening to Lightshed Partners’ Rich Greenfield. For the past six months, the outspoken media analyst has been warning that studios that ignore their ad base in favor of streaming do so at their own peril. Data from iSpot.tv, which monitors television ad spending, showed that big companies like the Home Depot, Macy’s, and automakers Chevrolet, Toyota and Volkswagen have literally dropped off the nation’s top 60 major advertisers list.

On the advertising side of things, estimated TV ad spend on Hallmark Channel is up nearly 8% year-over-year since August 1, per iSpot.tv, and most-seen advertisers include Nutrisystem (1.44% impressions SOV), GOLO (1.21%) and Instacart (1.14%). While Nutrisystem and GOLO did advertise on Hallmark last fall, they've dramatically upped airings from a couple hundred each in 2021 to over 1,000 this year. Instacart, Knix, Indeed and Choice Hotels are four brands that did not advertise on Hallmark during fall 2021 but did run ads this year.

According to iSpot, top brands by TV ad impressions SOV on Food Network this fall include Kohl's (0.98%), Progressive (0.87%) and Target (0.87%). Of those three, Progressive ran about 100 more airings this year than last. New advertisers this year that didn't run ads last fall include Bank of America Credit Card, King's Hawaiian, Rubbermaid, Lavazza and Visible.