Today, many FAST services provide 300 to 400 channels, including a good smattering of enthusiast channels like Revry, Bob Ross, and the Bull Riders Network. However, there is plenty of room for growth. As Jill Goldfarb, SVP of Streaming at Trusted Media Brands, said during the panel discussion at OTT.X X Fronts:

Next, it's crucial to identify the touchpoints where customers are receptive to engagement and can influence others. By following the eyes, ears, and thumbs of customers, businesses can ensure their presence in the right places. Whether it's through QR codes, short codes, or other means, brands can create doorways for customers to consume value in any environment, be it on the radio, TV, advertising boards, sports pitches, in-store, or even on a drink.

Begley hosts the "Earned" podcast from the influencer marketing company CreatorIQ. Begley cofounded Tribe Dynamics, another influencer marketing company, which was acquired by CreatorIQ in 2021. Begley is currently the chief strategy officer for Creator IQ.

WunderKIND Ads aims to address the growing demand for elegant advertising solutions that alleviate the challenges associated with online advertising by allowing brands to display ads to potential customers after they have completed an online session.

Whether you are working home these next months and going on a lunch break or a weekend warrior on a staycation we have some things that will have your heart sizzling. Recently going over programming on Vizio made me realize it’s simply crazy good.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Elsewhere, titans of the ad industry are under threat. Nielsen’s hold on the TV measurement market is being challenged. A coalition of networks is striking their own measurement partnerships with competitors like iSpot. While a multicurrency environment may be healthier for TV, it also means advertisers have to adjust to different measurement and tech for each network they work with.

Choose solutions that allow for more empathetic advertising toward the user experience. The more seamless and elegant the ad experience, the more receptive the user will be. For instance, we recently introduced our WunderKIND Ads solution to give brands the ability to serve ads only after visitors have finished consuming the publisher’s website content.

Marigold’s research sees that more than two-thirds of diners (67%) cite a restaurant’s loyalty or rewards program as either important or critically important to winning their lasting loyalty. And program enrollment is also on the rise — 43% of diners are more likely to engage in a loyalty program this year than last — an 8% increase over 2022.

With the NBA playoffs in full swing, CreatorIQ, the leading creator marketing platform utilized by over 1,000 advertisers including AB InBev, Disney, Sephora, and Unilever, has highlighted the teams that generated the most social engagement during the 2023 NBA season.

The top 5 teams for 2023, determined by Earned Media Value (EMV), are as follows…

Likewise, the videos published on the network’s social media accounts continue to surge with the total video views reaching 31 billion—a 13-percent increase from 2021 according to data from CrowdTangle, SproutSocial and Tubular Labs.

Tubular Labs released new data today on TV’s most-watched broadcast and cable properties on YouTube – revealing how the 2023 TV season performed on one of social media’s most-watched platforms.

“YOU RECENTLY EXPANDED THE COMMERCIAL LIBRARY OF MUSIC FOR ADVERTISERS ON TIKTOK TO OVER 1 MILLION TRACKS, INCLUDING RECORDINGS FROM COMPANIES LIKE BELIEVE, DISTROKID, DOWNTOWN, SONGTRADR, VYDIA AND OTHERS.”

Polar Bears International provides many ways concerned individuals can get involved. In addition, any action taken to reduce greenhouse gas emissions is an action to help save the polar bears.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for May 22-28, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Built on this core dataset, Inscape developed Commercial Feed+ to deliver innovative streaming TV commercial coverage. Inscape’s new Commercial Feed+ leverages additional sources of Ad creatives and layers in ad detections beyond ACR, which increases commercial exposure visibility across multiple viewing sources.

Inscape has launched Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Commercial Feed+ is aimed at helping the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms.

Download the March Top 10 report from CEW partners’ Tribe Dynamics, to learn how today’s buzziest names in beauty and fashion are getting ahead using influencer marketing best practices, and to see which brands ranked highest on social in March 2023.