Nicole Baio is on the business development team at Vizio, where she oversees partnerships for WatchFree Plus and manages various connected-TV app and tech partner relationships and development. Previously, she was at Sony Pictures Television-owned Game Show Network, where she held various roles in content distribution and partner marketing.

The movie also benefited from co-marketing national TV campaigns. Applebee’s spent an estimated $4.3 million from two different commercial activations, which was part of a broader marketing deal with the movie. In addition, Porsche was a branded partner for the movie, spending an estimated $1.2 million, according to iSpot.tv.

The event opens with Sean Muller, CEO of iSpot.TV, the leader among the big-data companies offering alternatives to Nielsen that will be a part of this year’s upfront market. In May, Goldman Sachs invested $325 million in iSpot, which was not just a vote of confidence in the company but an indication Wall Street sees data science and advertising technology as a business that will be generating big returns in the relatively short term.

The event opens with Sean Muller, CEO of iSpot.TV, the leader among the big-data companies offering alternatives to Nielsen that will be a part of this year’s upfront market. In May, Goldman Sachs invested $325 million in iSpot, which was not just a vote of confidence in the company but an indication Wall Street sees data science and advertising technology as a business that will be generating big returns in the relatively short term. Muller will be able to explain how iSpot was built, what it shows advertisers that they’ve only guessed at before and what it was able to tell marketers about their investments in huge events like the Olympics and Super Bowl. He will also look ahead at how timely, accurate and granular data can be used by media companies, media buyers and advertisers.

The Finserve industry has undergone one of the fastest digital transformations in marketing history, including how consumers interact with brands in this category. And understanding these declared trends from consumers is critical. New global research commissioned by Cheetah Digital reveals what consumers expect from the Finserve brands they do business with online, the channels they want to connect on, and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.

Adam Bergman, VP, National Ad Sales at VIZIO pointed out the advantages of superior measurement that CTV offered as well as the ability to use that data to better target ads to a relevant audience. CTV actually opens the door for new ways for brands to understand the efficacy of their campaigns and through the use of viewing data, can improve an advertisers’ incremental reach, and the ability to connect with streaming viewers whom they couldn’t reach with a traditional TV campaign. For brands, CTV opens up a better understanding of consumer viewership habits -- actually knowing what hits the glass and understanding what consumers care about allows for better campaigns for advertisers. We are moving to a world where all CTV advertising is capable of being addressable which means a more relevant advertising experience for consumers and for brands a better way to connect with local and national audiences in a way that regular linear advertising simply can’t do.

The Tribe Dynamics subsidiary of influencer marketing platform CreatorIQ has shared data with Datacenter Weekly that sheds light on how brands are grappling with the creator economy in their marketing efforts. Tribe Dynamics surveyed executives at 150 brands and found that:
• Slightly more than half (52%) of brands expanded their influencer marketing efforts by investing in new staff in 2021 vs. 2020, while 42% stayed steady and 6% shrunk their teams.
• A sizable majority (70%) of brands say that finding the right creators to partner with is “somewhat” or “very” challenging. But 86% of those surveyed are doing their creator/talent hunting and acquisition in-house, as opposed to outsourcing those efforts.
• Brands are still looking to grow their in-house influencer marketing teams. Some 66% of those surveyed said that they don’t yet have all the necessary team members in place to deliver on plans to scale their brand’s influencer marketing campaigns.

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. The top TV shows by ad impressions ranking is dominated by NBA playoff games, which increased overall impressions to 4.9 billion from 4.3 billion last week. Second-place NHL playoffs increased ad impressions from 1.02 billion to 1.08 billion.

Catch up quick: ViacomCBS announced a new partnership with VideoAmp last year. NBCUniversal and WarnerMedia (which is now under Warner Bros. Discovery) both linked up with iSpot.tv.Disney is testing new measurement solutions with nearly 100 vendors including iSpot.tv, LiveRamp, VideoAmp, Viant and Moat. It named Samba TV as an official partner in March.

As an agency, it is crucial to work at scale and with speed. As an influencer marketer, I have demoed, tested, and worked with numerous SaaS solutions like CreatorIQ, Klear, Traackr, and a bunch of smaller ones like lefty, Dovetale, and Woomio, to name a few.

This latest report recaps and updates the findings from the first two reports and offers a glossary of sorts of common terminology used in the CTV space. You’ll also find case studies on how LG Ads Solutions helped a major streaming service drive app downloads, how Samsung Ads helped drive winter tourism in Michigan, and how VIZIO Ads’ Household Connect solution helped a cable TV channel reach viewers both on and off the VIZIO platform to drive tune-in for an important season premier. (Key to all stories is the fact that these services own their own hardware and software.) Finally you’ll find exclusive one-on-one interviews with three key industry leaders: VIZIO’s Oz Lang, Samsung’s Justin Evans and LG Ads Solutions’ Serge Matta.

In pointing to success in the platform, Vizio said one media and entertainment client used the platform to quantify a 94% lift in audience engagement and noted 96% of the Vizio viewers who engaged with the campaign wouldn’t have seen it otherwise on linear TV. It noted that an insurance provider used the platform to track conversions to its website, with Vizio ads campaign driving 6.5x more visits to the website than Vizio audiences that didn’t see the ad. Vizio also offers third-party measurement support from partners Nielsen DAR, iSpot.tv, Videoamp, and Comscore, which all license the Inscape data for ad measurement use cases.