Until now, Premion relied on external DSPs like MadHive.

From my vantage point, and from our vantage point at Madhive, I really get excited about the convergence of local and national. You know, I think that the white space between the two is starting to converge, where national is seeing ways that they can become more local in the way that they target, in the way that they identify, the way that they get their outcomes.

Why it matters: The startup operates within the growing sector of connected TV advertising, which is expected to grow 9.5% on a compound annual basis to $45.8 billion in 2028, according to ad agency GroupM.

First up is Spencer Potts, CEO at Madhive, who shared some provocative thoughts about how DTC, local and regional brands were going to see the light of streaming this year, sending budgets soaring.

Madhive announced a partnership with Blockgraph, a privacy-focused data collaboration platform, to facilitate secure, streamlined activation of first-party data for premium video and TV ad buyers, sellers and distributors.

It has been an honor to lead the people and culture team at Madhive for the last four years. We are a lean company that has experienced a lot of growth and change during my tenure. As we scale and evolve, leading with empathy has been a key tenet of our culture.

“As the connected TV advertising landscape continues to grow, so does the need for solutions that can better harness the power of first-party data while protecting consumer privacy,” said Spencer Potts, CEO of Madhive.

Madhive, which secured a $300 million investment from Goldman Sachs in June, wants closer relationships with media sellers so it can access more viewing data that will help its advertisers reach their target audience, said Luc Dumont, the company’s SVP of business development.

Madhive said it is working with Blockgraph to enable first-party data to be used by buyers and sellers to target video campaigns while keeping a focus on privacy. Madhive’s demand-side platform enables planning, targeting, activation and measurement of programmatic campaigns for local advertisers.

For decades, advertisers loved linear television because it was a “mass reach” vehicle, with the ability to drive exposure with tens of millions of households during weekly tune-in events like Seinfeld, American Idol and Survivor. Now, those tune-in events primarily consist of sports and are nowhere near as big, besides the Super Bowl.

Madhive, a leading advertising software platform engineered for modern TV advertising, today announced it has been selected for the Deloitte Technology Fast 500TM. Now in its 29th year, the award acknowledges the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. This award builds on the momentum from Madhive’s $300 million investment from Goldman Sachs Asset Management in June 2023.

“What sets Madhive apart is our completely white-labeled service. We recognize the challenges of the local high-volume marketplace, and in response, we've developed a unique DSP that seamlessly integrates with order management and measurement systems to simplify execution,” says Madhive SVP, Sales, Kristin Wnuk.

Candidate.fyi operates on a business-to-business basis and counts the likes of AI unicorn Synthesia and Madhive among its clients.

Candidate.fyi operates on a business-to-business basis and counts the likes of AI unicorn Synthesia and Madhive among its clients.

On a panel moderated by Kristin Wnuk, SVP of Sales at Madhive, each panelist agreed that there are opportunities for brands and advertisers to use AI. The moral of the story is it’s less about what tools we can make in AI and more about how it is permeating everything we do as consumers and professionals.

On a panel moderated by Kristin Wnuk SVP of Sales at Madhive, each panelist agreed that there are opportunities for brands and advertisers to use AI. The moral of the story is it’s less about what tools we can make in AI and more about how it is permeating everything we do as consumers and professionals.

Alliant’s TV segments are available across all major data exchanges, TV platforms and demand-side platforms (DSPs), including LiveRamp Data Store, Beeswax, FreeWheel, Cadent, Madhive, and The Trade Desk and can be pushed to any MVPD, programmer or broadcaster.

In this TVREV Thought Leaders Circle video and Q+A, Madhive CRO Jon Kaplan talks about what he learned during his time at Google and Pinterest and how he can put those lessons to use at Madhive.

JAY: What sets Madhive apart from other software and advertising companies ?

When it comes to specific sectors, high technology led the way with 85 deals in the first half. One notable deal was Goldman Sachs‘ $300 million investment in Madhive, an advertising software company focused on TV advertising.