The Campaign Monitor Blog is the definitive source for email marketing insights and best practices.

From fundamentals such as list-building techniques and automation to more advanced tactics such as AI capabilities powered by Jasper's proprietary model, the Campaign Monitor Blog has something for any aspiring email marketer.

AliceNet is a layer 2 blockchain that enables industry standards to make fast, secure and low-to-no cost activities between chains possible. Founded in 2021 by Adam Helfgott, serial entrepreneur and CEO of Madhive, an ad tech company, AliceNet pushes the boundaries of what’s possible to solve some of the biggest challenges for developers and builders seeking EVM compatibility. To learn more, visit alice.net.

Bechshoft and York are two of more than a dozen researchers, scientists, and volunteers at PBI who share reports, give presentations, and run live cameras that offer people around the world a chance to see what’s happening with the bears. At PBI House — an education center in Churchill funded in part by the organization’s largest corporate sponsor, Canada Goose — there are displays, videos, maps, and models to teach travelers about the bears and their habitat.

The brand remains the most talked-about haircare brand on social media, with earned media value, a measure used to quantify the value of social media content, holding steady in 2021 and 2022, according to CreatorIQ.

(linked)

Polar Bears International is celebrating International Polar Bear Day on Feb. 27. The group collects data on polar bear mothers and cubs in their dens to help understand and protect the species.

If you missed the start of Polar Bear Weekend at the Seneca Park Zoo, don’t worry. You still have Sunday to visit and learn more about these amazing animals. The zoo is also teaming up with Polar Bears International as part of a conservation effort to help protect this particular species of bear.

This week, TVREV's Alan Wolk digs into TiVo's role in the escalating TVOS wars, plus why it's actually good news for streaming that big brands aren't chasing granular CTV targeting.

This year, International Polar Bear Day falls on Monday, Feb. 27, 2023, marking the 18th annual International Polar Bear Day.

The holiday is hosted by Polar Bears International (PBI) — the same polar bear conservation organization that is behind the annual Polar Bear Week.

Now, iSpot.tv is out with data that backs up our gripe. The TV measurement company says that nearly seven out of 10 (67%) of Super Bowl LVII commercials included celebrities—with many ads, of course, featuring multiple celebrities. The total celebrity count across all Big Game spots came in at 277.

"Data providers like Webbula are key partners in evangelizing Truthset's mission: data accuracy benefits everyone. As the data industry evolves to create new measurement standards, consistently accurate data providers will carry even more importance for the service they provide," said Chip Russo, Truthset President, “Ensuring the accuracy and quality of data is a foundational element for advertisers looking to increase ROAS.”

With over 126.5 million TV ad impressions, a new spot from Nissan advertising its current sales event takes first place in iSpot.tv’s ranking of the most-seen automotive ads for Feb. 13-19. Since debuting on Feb. 10, the commercial has aired over 750 times with Family Feud, Next Level Chef and Live with Kelly and Ryan as the top three impressions-generating programs.

“We’re still not at a point where we know how sort of a broadcast impression versus a cable impression versus a CTV [connected television] impression is counted,” Kristin Wnuk, vice president of sales at Madhive, said in this interview with Beet.TV contributor Tameka Kee. “Once the industry can align on that, we need to then look at, well, how are we transacting?”

The company has been the subject of not one, but two patent infringement suits filed by Nielsen. One in November 2021, and a more recent one last month.

Its entry into the market comes amid a gold rush of new alternate currency startups vying to compete with Nielsen as an ad industry currency, several of which (iSpot and Videoamp) have already been certified as currencies by NBCUniversal and other big media suppliers.

Doritos wasn’t the only brand to tap musical power for its Super Bowl LVII spot, but it was one of the most successful: According to CreatorIQ, its Big Game ad featuring Jack Harlow and Missy Elliot drove nearly 2 million engagements for the brand.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Domino’s hypes its new Loaded Tots. The 1993 Reel 2 Real hit “I Like to Move It” serves as the soundtrack for a United States Postal Service spot with the tagline “Delivering for America.” And HomeGoods launches its “Finding is a Feeling” campaign.

Marigold released a U.S.-focused version of its 2023 Digital Consumer Trends Index report that showcased some important data for businesses hoping to keep consumers engaged amid the threat of a looming recession.

According to the report, 52% of U.S. consumers are more likely to engage in a loyalty program this year than last. That stat rose to 57% for Gen X consumers and 67% for Millennials. That’s good news for businesses who offer them because more than half (53%) of Millennials and Gen X respondents plan to rely on loyalty program benefits when making purchases.

Want to drive online sales? Email remains the best channel for doing that, judging by the U.S. Consumer Trends Index 2023, a study from Marigold, working with Econsultancy.

Of the U.S. consumers polled, 55% have made a purchase directly from an email in the last year, versus only 23% who have bought from a digital banner ad. And they will share zero-party data to get personalized messages.

Gen Z lags behind all other generations in email buying, averaging 49%+. But at least 61% apiece of Boomers, Gen X and Millennials have purchased by email.

Taylor Swift’s Midnights was released on Oct. 21, and Capital One wasted no time using the star and hit song “Anti-Hero” in its TV advertising. The brand’s “Multiple Taylors” spot burst onto the scene on Nov. 1, and in the time since, it’s the second-most-seen credit card ad on TV, according to iSpot.

This month, NBCUniversal unveiled In-Flight Linear Optimization, a tool for marketers that will enable them to shift their linear ad buys midway through campaigns to help prioritize reaching the audiences they’re targeting. The tool, codeveloped with Amazon Web Services, will use daily forecast data from companies like VideoAmp and iSpot in an effort to make linear ad dollars more efficient, McConville told Marketing Brew.