What CreatorIQ does: CreatorIQ develops cloud solutions for enterprises to manage and optimize influencer campaigns. The marketing technology company allows brands to tap into the creator economy — revenue opportunities and consumption patterns driven by social media content creators.

On Wednesday evening, GU’s Center for Climate, Society, and the Environment hosted Steven C. Amstrup for a lecture on his research regarding the fate of polar bears amid the climate crisis.

Amstrup is a chief scientist for Polar Bears International, a non-profit conservation organization for polar bears. He has led research on polar bears for over 30 years and specializes in the cultivation of responsible ecological stewardship, as well as environmental activism.

In recent years, we’ve seen some pretty cool marketing tactics from political campaigns, including one candidate who enlisted the meme community and another’s foray into the world of video games. And while these past activations definitely exhibited a “cool” factor, this year’s 2022 midterm election marketing campaigns are banking on CTV for the “conversion” factor.

One way is through single show linear channels, which solely air episodes from a particular TV show. These types of channels help viewers familiarize themselves with AVOD and FAST, noted Greg Barnard, director of content acquisition at Vizio.

“We’re essentially trying to generate a new behavior in the consumer,” he said at a Thursday panel. “FAST is new, AVOD on a streaming platform is new. What a single series IP channel does is it generates that behavior more seamlessly.”

A similar issue has been plaguing connected TVs: A June report from iSpot found that CTVs were running ads when devices were turned off, costing advertisers $1 billion in fraudulent impressions.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Best Western wants you to know that you can earn double rewards points for stays through Nov. 21. An undead boss says that Upwork is “where businesses meet great remote talent, and remote talent meets great opportunity.” (Ad Age’s Alexandra Jardine has the backstory: “Upwork’s zombie boss delivers workplace advice from beyond the grave.”) And GoDaddy says, “Small business ‘firsts’ never stop coming.”

Although TV networks have committed more airings and media time for their new fall season TV premieres, they collectively realized 3% lower impressions in September, totaling 94 billion versus the same month a year ago, according to iSpot.tv.

This year, TV networks ran 562,381 program promo airings versus 543,013 airings a year ago.

iSpot estimates media time placed on networks value and paid advertising totaling $652.5 million -- up 8% versus $602.2 million for September versus the same period a year ago

Although networks have amped up their commitments for more airings and media time for their new fall season TV premieres, TV networks collectively realized 3% lower impressions in September -- at 94 billion, according to iSpot.tv.

This year TV networks ran 562,381 program promo airings versus 543,013 airings a year ago. Estimates from iSpot for media time placed on networks had a value and paid advertising totaled $652.5 million up 8% versus $602.2 million for September versus a year ago.

Ram Trucks’ “Moments” takes the No.1 position on iSpot.tv’s latest list of carmaker TV commercials with the most impressions, yet does so with the distinction of having the lowest estimated national ad spend of the top five.

The survey of 5,404 consumers across Australia, France, Japan, Spain, U.K., Ireland and the U.S. came from Cheetah Digital.

• Styles now has 13.7 million subscribers on YouTube—up from 11.9 million in March, according to influencer marketing platform CreatorIQ, which keeps track of these things—and he’s racked up cumulative YouTube views of 4.7 billion as of this writing.
• In May alone, when “Harry’s House” dropped, Styles’ YouTube channel racked up 230 million views, per CreatorIQ.
• Styles now has 47.6 million followers on Instagram—a net gain of 3.2 million since March, per CreatorIQ.

Starz has also signed an agreement with Sony that allows the former to air Sony’s popular films like Venom and Spider-Man: No Way Home and many others on its platform. It recently launched a deal with VIZIO in the United States, making Starz available to millions of VIZIO Smart TV users.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: Kim Kardashian hypes the launch of a “brand-new system of bra solutions” from Skims, her shapewear/clothing brand. The Maytag Man (Colin Ferguson) promotes the Pet Pro Washer, a washing machine designed to remove pet hair from laundry. And Kohl’s says, “Get ready for fall—and falling prices” during its Friends & Family Sale, now through Oct. 2.

TV networks have long expressed ambivalence about Nielsen’s work — what student loves the teacher grading their homework? — but their tone in past years has evolved into one of frustration. The networks, some of Nielsen’s top clients, have encouraged advertisers to consider new audience measures provided by upstarts and rivals such as ComScore, iSpot and VideoAmp. NBCUniversal, Paramount Global and Warner Bros. Discovery are among the traditional media companies that have offered new measurement system to those advertisers and media buyers willing to consider an alternative.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through September 25.

Notably, Celebrity Jeopardy! scores the week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

The NFL takes the No. 1 spot in our ranking for the third week in a row, as live games delivered nearly 13.7% of TV ad impressions. That’s down from the previous week, when it accounted for 15.7% (though overlapping Monday Night Football contests ultimately cut into TV ad impressions for both, while also removing a Sunday game from the slate).

Notably, Celebrity Jeopardy! scores the week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Through the first two weeks of the season, FanDuel is the second-most seen brand with 2.46% ad impressions, according to iSpot.TV. That is behind only insurance giant Geico with 3.01%.

“FanDuel rising to the top this year could be adjustments coming out of a big last year for sports betting brands overall,” said John Cassillo, an analyst with TVREV. “So while some may be pulling back, others could see the early weeks of the NFL season as their best chance to attract potential bettors for the rest of the fall.”

To that end, iSpot data shows 19.0 billion in TV ad impressions and $354.3 million in est. national TV ad spend during last year’s playoffs — or 760 million ad impressions and $14.2 million in spend per game. Extrapolated out for the maximum number of games this year (the aforementioned 53), that’s 40.28 billion TV ad impressions and $752.6 million in spend. The added reach for brands and ad revenue for networks is why despite an effective sample size of 162 regular season games already, MLB still wants more games to crown its champion.

Some of the adtech that allows you to capture user data is thwarted by incognito browsers, security plugins and so on. About 26% of internet users blocked ads in 2019 and that percentage continues to grow. Cheetah Digital reports a 50% year-over-year increase in the use of incognito mode.