iSpot’s 2023 In Review: TV Transparency Report highlights some of the big TV takeaways in the US from the past year. Highlights include:

“In addition to underscoring that email continues to be a critical marketing channel for building loyal customers, this year’s report provides actionable insights that can help brands turn their customers into superfans for the long term.” said Wendy Werve, CMO of Marigold.

In October, an independent study by iSpot revealed that the founding ten ISA members reached 17.9 million US TV households – with the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV and Graham Media that number would exceed 20 million.

Vizio users have round-the-clock access to Mometu’s 50,000-plus hours of classic, international, and independent titles, all for free. Highlights include series favourites The Beverly Hillbillies and The Tales of Wells Fargo, cult classics Stalag 17 and Halloween, international hits such as The Policeman’s Lineage as well as many independent films and festival winners.

Measurement companies may have tuning data from an MVPD and ACR data from an OEM for the same household. DASH can provide an estimate of the duplication. For example, the latest wave of DASH data shows that roughly 30 per cent of Comcast households had a Vizio television, and about 17 per cent of Vizio households had Comcast.

Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. This could indicate that US news audiences on social video are a more static group whose watch-time ebbs and flows based on current events:

Vizio has reached agreements with BBC Studios, Magnolia Pictures and Paramount Global Content Distribution to join the lineup of more than 20 studios and media companies including A24, AMC Networks, Disney Entertainment, Lionsgate, MarVista Entertainment, NFL Media, Relativity Media, Samuel Goldwyn Films and Sony Pictures offering content on WatchFree+.

VIZIO Smart TV users in the US will be the first to stream Golf Nation programming at no cost on WatchFree+ channel 612 and on demand. Golf Nation content was initially previewed in December 2022 on GolfNation.com as a VoD provider of commercial-free, golf-lifestyle shows.

Social video intelligence specialist Tubular Labs has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

According to Inscape’s Q2 2023 TV Market Trends report, about 5 per cent of US cable/satellite households have outright quit viewing content via their satellite and cable TV options in the second quarter of the year. Inscape’s data demonstrates that a sizable portion of those remaining subscribers have cut their viewing time significantly as well.

The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, and other industry participants. One of the goals of the ISA is to address the key challenges facing its members and the broader CTV industry.

Available for free, exclusively on WatchFree+, viewers can enjoy some of the most iconic love stories in entertainment with Ben & Jen: Never Say Never; Tim McGraw & Faith Hill: Country Lovin; and just released this year, Weird Al: Never Off Beat. Also, newly added blockbusters Ben Is Back with Julia Roberts and St. Vincent with Bill Murray and Melissa McCarthy are available free on WatchFree+.

The iSpot TV study measured a cross-section of advertising campaigns that ran across ISA publishers and FAST channels in the two-month window of the study. With iSpot TV’s second-by-second ad measurement, a panel of 40 million smart TVs, and exclusive co-viewing capabilities, the study uncovers the significant scale and reach the alliance represents while serving diverse audiences.

Paramount Global and TV measurement company iSpot.tv have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and streaming properties in the US.

Magnolia Pictures, an independent theatrical and home entertainment distributors in the US – has announced a partnership with Vizio and their free streaming service, WatchFree+, for access to Magnolia Pictures’ film catalogue on select smart TVs, products and platforms.

Audiences’ viewing habits are constantly changing as new CTV platforms and services emerge, and existing ones evolve. While the key players have generally remained the same, the first half of this year brought a noticeable shift in CTV platform rankings in terms of impression share.

Inscape, provider of ACR data from millions of VIZIO smart TVs, has revealed that the consumer shift in streaming is here to stay and the media industry should expect this trend to continue to accelerate. A rise in availability and consumer usage of streaming apps and free ad-supported TV (FAST) services has made streaming the ‘new normal’ in media consumption. This is also underpinned by the continued penetration of smart TVs themselves.

iSpot.tv, the real-time TV measurement company, has released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that US household TV ad impressions grew by 5 per cent year-over-year.

CreatorIQ, the end-to-end creator marketing platform, has released findings from its Unleashing the Power of Creators report, demonstrating a direct correlation between influencer marketing investment and increased ROI.

Tubular Labs, a specialist in social video intelligence, has released findings around US viewership trends from their Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.