Also, the most-watched Shark Week program so far this year is “Belly of the Beast: Feeding Frenzy,” which accounted for 5.63% of all live, linear minutes watched on Discovery Sunday through Wednesday, per Inscape.

An upbeat ad for the ’24 Chevrolet Trax leads iSpot’s ranking of the most-seen auto TV commercials for July 17-23. The spot received 217.1 million national TV ad impressions, 23.6% of which were generated by airings during the 2023 Open Championship. Crime dramas NCIS, Law & Order: Special Victims Unit and Blue Bloods each delivered over 5 million TV ad impressions.

This just in from TV measurement company iSpot.tv:

Top 2023 brand advertisers by primetime impressions share of voice (SOV) during Discovery’s Shark Week so far:

Tubular Labs, the leader in global social video intelligence, released its latest U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

According to a report by Campaign Monitor, for every $1 spent on email marketing, the average return on investment (ROI) is $44, making it a highly cost-effective marketing strategy.

TV measurement company iSpot hired Leslie Wood as chief research officer. She had been chief research officer at NCSolutions.

Data scientist Leslie Wood joins iSpot as chief research officer.

Leslie Wood has joined iSpot as Chief Research Officer. Wood joins after a partnership at Media Trust and Leslie Wood Research.

iSpot's proprietary platform provides a complete view of TV ad activity across national, local and OTT services, enabling brands to measure attention to ad creative and connect ad exposures to business outcomes. Last year the firm became the first measurement company certified by NBCUniversal for use as currency in the purchasing of national ad campaigns, following criticism of Nielsen by its TV industry clients - this included the suggestion that it has not moved quickly enough to capture consumers' shift to streaming.

TV advertising measurement company iSpot.tv appointed Leslie Wood as chief research officer. She will oversee the Seattle startup’s data science department for TV and video measurement products.

Songtradr has announced a collaboration with Twitch to bring its Pretzel music service to Twitch streamers.

VIZIO (NYSE: VZIO) is pleased to announce its highly anticipated 2nd Annual VIZIO Developer Conference, themed “Innovate: Beyond the Stream.” Building on the success of its inaugural event, this free in-person summit will showcase the latest innovations around its recently enhanced operating system, VIZIOgram, the company’s photo and video sharing feature, opportunities with VIZIO’s payment and subscription management service, VIZIO Account, exciting casual gaming developments and new features available on VIZIO Mobile.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

ISpot.tv named former NCSolutions Chief Research Officer LESLIE WOOD to the same position. She will "lead new currency initiatives across linear and streaming TV and oversee the data science department." NCSolutions is a joint venture of Nielsen and Catalina in which Nielsen has the majority stake, "for 12 years up until February."

In her new role, Leslie Wood will lead new currency initiatives across linear and streaming and oversee the data science department responsible for “always-on TV and video measurement products” offered by iSpot to its clients.

In her new role at iSpot, Wood will drive the development of products, solutions and methodologies that underpin iSpot’s cross-platform measurement suite.

Wood was noted for her work as chief data officer of NCSolutions (NCS) -- a firm owned by Nielsen -- where she developed new ways to use data for incremental measurement and targeting and had oversight for all NCS products.

It is estimated that 95% of traffic to a retailer’s web site is anonymous. Wunderkind’s performance marketing solution allows brands and retailers to scale marketing channels without relying on third-party cookies through proprietary identity management technology, which is purpose-built for web, email, and text.

CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, today announced its first annual Connect Summit, convening hundreds of Creator Economy experts from companies across the industry.