Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for January 1-7, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Announced on Tuesday, iSpot’s new audience and ad measurement enhancements build on top of the existing iSpot Unified Measurement platform to provide an even richer source of truth for measuring reach and frequency around cross-platform TV ad campaigns.

Packaging programming together is what these companies have long done. “For cable companies, the road to success is to become a re-aggregator,” said Alan Wolk, co-founder of media-analytics firm TVREV.

All three are core values here at VIZIO. Reach extension is a natural complement to our native ad inventory, and that integration allows us to more fully realize the benefits that reach extension can offer when integrated into a broader advertising strategy.

On top of highest-ever ratings for the women’s tournament on TV last year, Tubular Labs found interest extend to social video platforms as well, as audiences and brands excitedly talked up the action on the court. Tubular found that social video views around the event increased 5x year-over-year.

Our TVREV estimate is that at best, 30% of Amazon Prime subscribers will bother to upgrade, leaving around 70% of Prime’s approximately 165 million U.S. subscribers in the ad-supported bucket. That’s around 80 million U.S. subs, give or take 10 million in either direction.

Pfaff asks Wolk, “What recently stands out to you in terms of the state of metadata where streamers are battling for engagement and retention?”

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for December 25-31, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

The Operating System Wars Heat Up 🟩 Hisense launched Vidaa. VIZIO announced it was going to license its OS. That second ring of media, the people who sit in between the mainstream media and the trade press have started to take notice too. And TVREV is releasing a report on the topic next year. Making it officially a thing.

But there are many more players involved. Everyone seems to be getting into the game, from Roku to Hisense and its new Vidaa interface, to VIZIO, which announced plans to start licensing its interface this year, to Comcast which rolled out its Xumo interface this year too.

In a February column on StreamTV Insider, TVREV analyst and co-founder Alan Wolk explained why TiVo’s deal with Vestel was noteworthy.

First up is Spencer Potts, CEO at Madhive, who shared some provocative thoughts about how DTC, local and regional brands were going to see the light of streaming this year, sending budgets soaring.

Ken Norcross, VP, Data Licensing & Strategy at VIZIO/Inscape looks at the growing importance of data sets, especially for massive wave of political advertising that is expected to hit CTV next year.

Similarly, TVREV co-founder and analyst Alan Wolk acknowledged that he thinks at some level it was a way to be transparent for actors and writers unions. However, he told STV he also thinks “it was a smart move in that it does get Netflix a gold star for transparency and, regardless of what people think of the numbers, it puts pressure on other services to be equally transparent.”

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for December 11-17, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

A recent analysis published by VIZIO showed how curated content collections featured on the company’s Home Screen using a range of new interactive display features can increase viewer engagement by up to 5x, depending on the implementation.

Pfaff asks Wolk, “What recently stands out to you in terms of the state of metadata where streamers are battling for engagement and retention?”

Peacock may still be considered a fledgling streaming service by some, but a new analysis from CreatorIQ reveals that the bird was flying high in November, at least in terms of growth in Earned Media Value (or EMV, which “quantifies the estimated value of consumer engagement with digital earned media.”)

First up is Evan Shapiro whose media industry cartography at EShapTV has become legend. The Map Man is focused on M&A and he’s got some thoughts on who might be for sale and who might be buying.

In an October column on StreamTV Insider, TVREV analyst Alan Wolk zeroed in on Comcast’s EntertainmentOS, which he said seems built as a way for the companies to participate in the global streaming wars, serving as an alternative to other OS already available.