Tubular Labs shared its take on the most influential stories that rocked social media in their latest research, 2023 Social Video #Rewind, and nostalgia played a big role. Whether it’s the toys they played with as children, discontinued snack foods or canceled TV shows, reminiscing over old favorites was big for consumers in 2023.

A recent analysis by VIZIO reveals that interactive campaigns featured on its re-imagined Home Screen platform can boost viewer engagement by up to 5x. These features include expanding displays, auto-play links, and seasonal carousels, showcased during holidays like Halloween and Christmas.

When it comes to Earned Media Value (EMV), no other music or video streamer holds a candle to what Spotify is raking in: According to a new report from CreatorIQ, creators generated a whopping $150.6 million EMV for the music service in October.

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current events:

Even as many individual creators are fighting declining month-over-month audiences and minutes watched dip across Facebook and YouTube given the general focus on shorts, MrBeast still stands tall – according to October Audience Ratings data from Tubular Labs.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for September 18-24 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

According to a recently-released report by Inscape, streaming has officially become the preferred viewing source of content for consumers. Examining Q2 over the past three years, streaming’s share of viewing has increased from 44.1% to 53.8% in Q2 since 2021. Meanwhile, cable/satellite’s share has fallen from 46.9% to 37.1%.

Each week, we highlight the most-watched shows and networks using insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching). Here's a look at the top 25 networks by viewership share for August 28 through September 3 — head over to TVREV to see the program ranking and get insights about the top shows by watch-time.

With 310.7 million national TV ad impressions, a commercial for the Chevrolet Silverado takes first place on iSpot's latest ranking of the most-seen auto ads on TV. It had 44% more impressions than the No. 2 spot, a promotion for a Hyundai sales events.

For the second week in a row, Subaru owns two of the five most-seen auto TV ads, per iSpot data shared with WardsAuto. The spots take first and second place — up from third and fourth last week. While they have similar estimated national TV ad spend, impressions and top programs/networks for impression delivery, the commercials take drastically different tones. The first-place spot (229.2 million impressions) highlights the automaker's "Love Promise," while the No. 2 ad (223.5 million impressions) spreads the news that Subaru was named the 2023 Best Mainstream Brand by Consumer Reports.

Dupixent, a drug for eczema and asthma, topped iSpot's June ranking of over-the-counter and prescription drugs by impressions share of voice (SOV). It was also No. 1 in May. The brand had a 4.57% impressions SOV with an estimated national TV ad spend of $21.4 million for the month.

A new report from creator marketing platform CreatorIQ reveals a direct correlation between creator investment and increased brand ROI, demonstrating the value of influencer marketing.

Estimated national TV ad spend in June for the automotive industry declined 18.1% year-over-year, according to iSpot data recently shared with MediaPost. Total outlay for national TV ads during the month was $128.7 million vs. $157.2 million in June 2022. Meanwhile, TV ad impressions were up 7% year-over-year to 27.9 billion.

With 283.8 million national TV ad impressions, Ram Trucks takes first place on iSpot's ranking of most-seen auto TV ads for June 26 through July 2. That's 86 million more impressions than the No. 2 commercial from Mercedes-Benz (197.5 million impressions). The 2023 Men’s College World Series was the top program by impressions, delivering 15.9 million.

Tubular Labs’ Audience Ratings shows Comcast, Paramount, Disney and Warner Bros. Discovery all had their highest unique viewer totals of the last 12 months, while leaning on a combination of movie trailers, sports highlights and short videos.

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s top program by impression deliveries in primetime during this year’s playoffs

Skyrizi, AbbVie's immunology drug, was the No. 1 pharmaceutical brand by estimated TV ad spend for June, according to iSpot.tv data recently shared with FiercePharma. It had an outlay of $26.6 million across five TV ads in June, a decrease from its May spend of $28.4 million.

A commercial promoting Mercedes-Benz's lineup of electric vehicles takes first place on iSpot.tv's latest ranking of the most-seen auto TV ads. News programming delivered over 20% of the commercial's 266 million national TV ad impressions for the week of June 19-25, led by The Five (17.3 million impressions). Fox News generated 71.2 million impressions alone.

A recent case study from Marigold highlights how zero-party data personalization can be more effective than a simple deep discount when it comes to engaging and retaining customers.