Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for December 4-10, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Chris Pfaff, CEO, Chris Pfaff Tech Media, Producers Guild of America (PGA), VR AR Association (VRARA), dives into the AI streaming monetization question with Bethany Atchison, VP, Distribution Partner Management, Vevo, Daniel Trotta, Product Manager, Content Engagement & Monetization, Warner Bros. Discovery, Alan Wolk, Co-Founder/Lead Analyst, TVREV, and Paul Erickson, Founder and Principal, Erickson Strategy & Insights in this clip from Streaming Media Connect 2023.

Streaming is still an ample opportunity over the coming years, both domestically and in international markets. Roku has expanded outside the U.S. and become the leading TV system in Mexico. Advertisers are still catching up as consumers cut the cord. According to a report by TVREV, ad spending on streaming will surpass broadcast TV by 2025 and could shift to nearly 70% by 2027. That sounds like continued growth ahead for companies like Roku.

Streaming hit 38.7% of US TV viewing in July 2023, according to Nielsen, and is forecast by TVREV to hit 68% of TV ad revenue by 2027.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 27 through December 3, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for November 20-26, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

From Amazon to Paramount to smart TV OEMs, the industry has come to realize that there are millions of companies that could be running television commercials but are not. Either because they don’t understand what the value of TV is, or because they don’t know how to make a TV commercial or even how to place one.

One example of this commitment to authentic representation is the recent launch of PrismRiot, an ad platform specifically designed to deliver relevant messaging directly to multi-minority-certified LGBTQ+ audiences and provide an inclusive space for representation in media.

Spotify continues to dominate for Earned Media Value (EMV) within the music and video streaming industry, but Max saw the most notable recent growth, according to a recent report from CreatorIQ.

VIZIO’s WatchFree+ FAST service announced some notable new acquisition deals this month, which is significant in that it reveals a number of things about the booming FAST market.To begin with, those deals are with some big name studios— BBC, Paramount and Magnolia.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 30 through November 5, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

“What sets Madhive apart is our completely white-labeled service. We recognize the challenges of the local high-volume marketplace, and in response, we've developed a unique DSP that seamlessly integrates with order management and measurement systems to simplify execution,” says Madhive SVP, Sales, Kristin Wnuk.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 23-29, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

According to a report by TVREV, local broadcast stations’ major attractor is local news. “As the research we did with Publishers Clearing House shows, local TV news is still very popular with consumers, and a sizable percentage would be upset if it went away.”

According to a report by TVREV, local broadcast stations’ major attractor is local news. “As the research we did with Publishers Clearing House shows, local TV news is still very popular with consumers, and a sizable percentage would be upset if it went away.”

Now, if the theory about viewers keeping cable to have access to cable news is true, then it holds that Max will get a substantial churn-busting booster shot from CNN Max.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for October 16-22, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio.

iSpot’s Leslie Wood and Brittany Slattery of OpenAP discuss on The Future of Streaming & Measurement in a Cross Platform World

In a session with iSpot’s Leslie Wood and Alan Wolk of TVREV, Wolk said, “The measurement evolution is like the fall of the Soviet Union: How we’re approaching a free market at a time when people aren’t used to it and don’t like change.” Replied Wood, “I want to be fair, Alan. Don’t equate Nielsen with Russia.”

Netflix may be king among video streaming platforms, but it doesn’t hold a candle to what Spotify is reeling in for Earned Media Value (EMV). According to CreatorIQ’s September Share of Influence report for the music and video streaming landscape, over 4,600 creators generated a massive $159.8 million EMV for the music behemoth — nearly 3x Netflix’s EMV for the month ($55.8 million).