CreatorIQ, the industry leader in creator intelligence and marketing solutions, today released a report identifying the music and video streaming brands with the largest Share of Influence in September, as measured by Earned Media Value (EMV).

VIZIO (NYSE: VZIO) is now streaming over 70 new titles never before seen on WatchFree+, including exclusive TV series premieres, movies, and stunts. Fall Premieres offers hundreds of hours of free entertainment featuring icons and the characters viewers know and love, like Gordon Ramsay, ParaNorman, Ben Affleck, Jennifer Lopez, Tim McGraw and Faith Hill.

The companies are currently completing technology integrations, and Paramount expects to be able to measure and transact across iSpot data in the first quarter of 2024.

Rare Beauty, founded and owned by singer and actress Selena Gomez, takes the top spot, with creators generating a massive $410.5 million EMV for the brand January through August 2023. Additionally, Rare Beauty was the No. 1 U.S. cosmetics brand by EMV ($42.0 million) across the entire industry in August, beating out Charlotte Tilbury ($35.3 million EMV in August), MAC ($31.7 million), and Benefit ($31.0 million).

A newly released case study from VIZIO underscores the benefits to advertisers of conducting campaigns on platforms where the TV hardware, software, and audience data are integrated within the same platform.

MrBeast has been a social video giant for years, but keeps finding ways to top himself. Tubular Audience Ratings data shows that MrBeast videos scored over 1.4 billion U.S. minutes watched across YouTube and Facebook in August – up 55% compared to where he was in July. That’s his highest monthly total of the year so far, and the most he’s had since hitting 1.8 billion in December 2022.

The Joint Industry Committee (JIC)—formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies—has taken a significant step forward in the journey to multiple currencies.

Comscore, iSpot and VideoAmp will now move into the data evaluation stage, and currency certification status will be granted on a two-year term.

Global relationship marketing pioneer Marigold has introduced a cutting-edge new martech solution designed to give marketers the ability to achieve hyper-personalization at scale while navigating the challenges of privacy and deliverability in today’s complex digital landscape.

In addition to advertising across streaming content, these brands are making their own content as well, and in the process incorporating their own brand messaging from the start. That’s why we created the VIZIO Branded Content Studio — where we use our glass-level data set to understand what kind of content viewers seek, and then work with brand and programming partners to deliver it in ways that serve both viewer and advertiser alike.

The tricky part, of course, is that most of the intended consumers (students) don’t have their own money to spend on clothes. That creates a challenge for brands, which need to strike the right balance between appealing to the kids who wear the clothes, and the parents/guardians who ultimately buy the items

Tubular Labs, the leader in global social video intelligence, released its latest U.S. viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook.

VIZIO (NYSE: VZIO) is pleased to announce its highly anticipated 2nd Annual VIZIO Developer Conference, themed “Innovate: Beyond the Stream.” Building on the success of its inaugural event, this free in-person summit will showcase the latest innovations around its recently enhanced operating system, VIZIOgram, the company’s photo and video sharing feature, opportunities with VIZIO’s payment and subscription management service, VIZIO Account, exciting casual gaming developments and new features available on VIZIO Mobile.

CreatorIQ, the end-to-end creator marketing platform powering efforts for over 1,000 brands and agencies, today announced its first annual Connect Summit, convening hundreds of Creator Economy experts from companies across the industry.

iSpot, the TV measurement company, today announced Leslie Wood, the data science leader and advertising expert, has joined the company as its Chief Research Officer. In this role, Wood will lead new currency initiatives across linear and streaming and oversee the data science department responsible for always-on TV and video measurement products trusted by 600+ brands, including 40 of TV’s top 50 advertisers.

The venture, called SMB MediaLabs, will let advertisers target the customers of accounting firm QuickBooks on a range of digital media properties, including audio, online publishers, social platforms like Meta, and connected TV. Intuit is working with Vizio as its exclusive CTV partner. QuickBooks had 7.1 million customers at the end of the fiscal year 2022.

VIZIO smart TV owners can now tune into local news coverage from FOX and Gray Television across top designated market areas (DMAs) including Los Angeles, Philadelphia, Dallas-Fort Worth, Atlanta, and Washington DC.

During the first half of 2023 (Jan. 1-June 30), iSpot data reveals there were 4.2 trillion household TV ad impressions delivered, despite increasing audience fragmentation and the proliferation of streaming viewing. The year-over-year ad impressions increase was fueled by a variety of factors, including:

Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today introduced an expanded and restructured Global Strategy and Services division that combines the professional services teams of its integrated product suite of cross-channel email and martech solutions under the Marigold brand.

So Donatos launched a new loyalty program powered by Cheetah Digital by Marigold. It replaced the original points-for-free pizza model with one designed to collect zero-party data combined with order history and preference data. The result was an ability to know customer-specific details like favorite menu items, dietary preferences, and other data that led to offering on-demand rewards customized to each account.