The group’s founding members are Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, The E.W. Scripps Company, Tastemade, TMB (Trusted Media Brands) and Vevo.

The Independent Streaming Alliance (ISA), formed in June by 10 streaming service providers, is collectively reaching 18 million U.S. households, or 15% of the country, according to a third-party measurement study conducted by iSpot TV.

Truthset and CIMM analyzed the linkages between 3.9 billion hashed email records and 90% of known U.S. postal addresses.

For the iSpot/Paramount deal, the companies say they are “completing technology integrations to enable fast, seamless advertising transactions” inside of Paramount’s proprietary and licensed systems” -- to give brands and advertisers greater choice in campaign activation.

Compared to the larger English-language TV business, Spanish-language TV keeps getting better news on two important fronts: Higher viewer impressions and more importantly, growth of national TV advertising dollars.

The Media Rating Council has given accreditation to iSpot.tv’s core national TV occurrence data, which is at the center of the TV measurement company’s beginnings in 2012.

The U.S. JIC (joint industry committee) this morning announced it has granted "conditional certification" to three alternative ad currencies for cross-platform -- linear and nonlinear TV -- negotiations: Comscore, iSpot and VideoAmp.

Through the Vizio smart TV owners can now sign up for the free ESPN app or subscribe to ESPN+ and the Disney Bundle (Disney+, Hulu and ESPN+) directly through their sets, without having to go through a separate program like Roku or Fire TV.…

Comparatively, the data reported by CreatorIQ, Can Creator-Led Marketing Really Drive ROI, suggests that the “pay-for-content” model remains the most popular, with pay-for-content (60%) and affiliate commission (45%) being the most frequent compensation methods and rated as the most effective ways to compensate creators by respondents.

It may be almost too late to plan a Cyber Week email campaign. But you must give it a try, given that some brands are generating close to 10% of their annual revenue during that period, according to 2023 Black Friday And Beyond: Strategies to Boost Your Revenue, a study by Wunderkind.

Wood was noted for her work as chief data officer of NCSolutions (NCS) -- a firm owned by Nielsen -- where she developed new ways to use data for incremental measurement and targeting and had oversight for all NCS products.

Six months into 2023, there are 5% more linear household TV advertising impressions -- to 4.2 trillion -- yet national TV advertising spend has dropped 7.4% to $21.6 billion, according to iSpot.tv.

Automotive national TV spending declined 18.1% in June despite big sports buys, per iSpot.tv.

The estimated national TV spending by automakers was $128.7 million, compared to $157.2 million in June 2022. Impressions for the month rose 7% to 27.9 billion, up from 26.1 billion in June 2022.

In order to grade third-party data providers, the U.S. Joint Industry Committee -- a media industry group looking to standardized cross-media measurement -- is publishing a “Scoring Rubric to evaluate submissions for certification.

This involves a group of companies including Comscore, InnovidXP, iSpot.tv, SambaTV, VideoAmp, and 605.

Companies that have applied for JIC certification include Comscore, InnovidXP, iSpot, SambaTV, VideoAmp and 605.


Nielsen in April announced that it would not apply for JIC certification until the group resolved what it asserts are operational, scientific and legal issues

Yahoo Advertising is starting up Yahoo Backstage, providing advertisers with a direct connection to inventory for over 100 premium publishers.

Those publishers include TV-video based companies such as A+E Networks and Vizio, as well as Dotdash Meredith, Newsweek, Raptive, and The Arena Group.

He noted that in the years since the Digital Advertising Alliance first issued its code, a number of states have passed their own privacy statutes, and the Federal Trade Commission has brought an enforcement action against smart TV manufacturer Vizio over data collection.

NBCUniversal’s Peacock is the first platform to use a new content discovery feature that ties into Vizio’s WatchFree+ free, ad-supported/FAST streaming app and smart TV interface.

The Vizio feature, Content Connections, allows users to switch directly from WatchFree+ to streaming subscription services.

Members of the new Independent Streaming Alliance (ISA) include Allen Media Group, Chicken Soup for the Soul Entertainment, Cineverse, Future Today, kweliTV, Revry, Scripps, Tastemade, TMB (Trusted Media Brands) and Vevo.

The measurement group will work to help establish the overall reach of alliance members and collective value for platforms and brand marketers, including working with 3P measurement providers, aggregating viewership, and jointly promoting the value of members’ platforms to consumers and brands.