Madhive, $300M, adtech: Advertising software companies have had it tough recently, but not Madhive. The New York-based firm raised $300 million from Goldman Sachs Asset Management, which valued the company at $1 billion, per Axios. The deal gives Goldman a minority stake in the company.

That list includes a $4 million debt to Xandr, the current brand name for New York City ad-tech pioneer AppNexus now owned by Microsoft. MediaMath also said it owed Flatiron-advertising platform TripleLift $2.8 million, Soho-brd publicly traded advertising analytics platform Doubleverify $1.5 million, Financial District-brd TV advertising tech firm Madhive $1.3 million and Flatiron-brd location tech firm Foursquare $862,000.

Goldman Sachs is investing $300 million into advertising software company Madhive. The company’s tech stack grants TV advertisers the tools to reach streaming audiences at scale. Madhive’s new capital will help fuel platform growth and adoption as well as enable the company to expand into new areas like direct-to-consumer advertisers and retail media networks.

The bankruptcy filing reveals that the company owes money to between 200 and 999 creditors, including a fairly comprehensive list of major ad tech businesses, and the firm’s rent for its World Trade Center offices. The 30 companies owed the highest amounts are:

MediaMath’s bankruptcy filing includes a list of the 30 creditors with the largest unsecured claims against the company. Unsurprisingly, Magnite and PubMatic are at the top.These are the ad tech providers owed more than $1 million:

Below you can see the list of all the 30 creditors with the largest unsecured claims.

If you’re the industry, think about the optics. It is one thing for a company like Madhive, which toiled in relative obscurity for years before securing a nine-figure round of funding from Goldman Sachs to throw a sizable party to celebrate.

In May, Hashtag Pay Me closed its first round of fundraising with a $200,000 pre-seed. Ruff said participants included cofounders of influencer-marketing platform Tribe Dynamics, Conor Begley and Jon Namnath, as well as unnamed founders and CEOs of DTC brands and engineers in the creator space.

Madhive, a Leading CTV Advertising Software Platform, Announces a $300 Million Investment from Goldman Sachs Asset Management

Madhive, a connected TV advertising platform, has raised $300M in additional funding from investors that include Goldman Sachs Asset Management. Madhive was founded by Adam Helfgott, Stacy Huggins, and Tom Bollich in 2016.

Madhive, $300M, adtech: Advertising software companies rarely make it this high on the list, but that fact didn’t stop Madhive. The New York-based firm raised $300 million from Goldman Sachs Asset Management, which valued the company at $1 billion, per Axios.

The partnership with Goldman Sachs will enable Madhive to accelerate the growth and adoption of its connected TV platform, in particular within the local advertising market, as well as expand new channels such as direct-to-consumer advertisers and retail media networks, according to a statement. …

Madhive, a connected TV advertising platform, has raised $300M in additional funding from investors that include Goldman Sachs Asset Management. Madhive was founded by Adam Helfgott, Stacy Huggins, and Tom Bollich in 2016.

Madhive, a New York-based advertising software platform for TV, agreed to raise $300 million from the private equity business within Goldman Sachs Asset Management.

Madhive, a leading advertising software platform engineered for modern TV advertising, announced today that it has signed a definitive agreement with the Private Equity business within Goldman Sachs Asset Management (“Goldman Sachs”) for a $300 million investment in the company.

It calls itself a technology company “engineered for modern TV advertising.” As of today, it is poised to get a huge investment courtesy of the Private Equity business within Goldman Sachs Asset Management.

“Since inception, Madhive has been on a mission to modernise and simplify the ad-tech ecosystem. We purpose-built the Madhive platform in anticipation of the growth of streaming TV — investing in engineering, technology, and infrastructure,” said Adam Helfgott, Founder & CEO of Madhive. “Our growth stems from collaborating with partners to solve a host of their unique requirements. Through our fully end-to-end tech stack for TV advertising, media sellers and advertisers have the flexibility and tools to reach streaming audiences efficiently at scale.”

With its cash in hand, MadHive is turning its attention to measurement and attribution. If it can buy tech to make programmatic CTV more measurable, marketers will increase their spend.

We’re certainly humbled by the $300 million commitment,” Potts says. “MadHive is approaching a $1 billion dollar valuation. So that was a very meaningful conversation to us, to have them really trust us to run the business in full and be a partner that could sit on our board and could offer resources.

Why it matters: The investment signals momentum for an industry reeling from a market slowdown, and is one of the largest ad tech deals since January 2022, according to data from Luma Partners.