“Primarily the demand we’re seeing from clients’ interest is primarily VideoAmp, Comscore and iSpot [in addition to Nielsen One, which will replace the company’s legacy measurement system]. Those are the bigger three players that have been part of conversations,” said one TV network executive.

We did some work with [data validation firm] Truthset where they found that clients who actually were using third-party data sets that 70% of the impressions were being missed because four out of 10 Hispanics were not being targeted correctly. There was a huge misrepresentation of the Hispanic audience.

When we did the analysis with Truthset, we brought [the representation issue] to the attention of VideoAmp and iSpot. VideoAmp really has leaned in and realized that they weren’t using as big of a representation of the Hispanic audience. So they have been really leaning in and utilizing our expertise to get the sets to where they need to be to get the data to be accurately represented.

With YouTube challenging other video outlets, linear and streaming, for ad dollars as the upfront marketplace gets underway, Tubular Labs shared data on how U.S. broadcast and cable companies used YouTube this past season (from September 2022 to April 2023). — Antoinette Siu

Revry was onstage on Wednesday as the first LGBTQ-focused presentation in the NewFronts’ history, with an energy-fueled performance that included dancing and Wizard of Oz costumes.

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences

Smart TV company Vizio announced the launch of a new branded content studio called VCBS, working with brands like BetMGM to create custom video series. Vizio also promoted WatchFree+, its free, ad-supported streaming TV service, which now has over 260 linear TV channels as well as an on demand library.

The TV advertising industry is witnessing seismic changes, with measurement as a leading challenge. With Nielsen rolling out Nielsen ONE, plus new alternatives like Comscore, iSpot and VideoAmp taking center stage, there has never been more opportunity — or more confusion — about what measurement vendors to prioritize.

So Nielsen will continue to serve as the TV ad industry’s ruler for this year’s upfront. But the industry will continue to inch toward alternatives to Nielsen’s traditional age-and-gender-based measurement.

By comparison, measurement company iSpot’s preliminary results showed the game drew an average minute audience of approximately 118.2 million viewers. The total household reach on linear and streaming on Fox and Fox Deportes was 59.9 million households, with an average of 48.3 million of them in the U.S., according to iSpot. The total across linear and streaming was 128.4 million viewers.

Data from social analytics companies Social Blade and Tubular Labs revealed that this was not an isolated experience for the publisher. The Los Angeles Times, The Washington Post, Vice News and Yahoo News also lost Twitter followers in November.

While Roku announced last week that it has 70 million active accounts — up from 65.4 million at the end of Q3 2022 — “Roku is still mostly just U.S. They haven’t had much success outside,” said Alan Wolk, co-founder and lead analyst for consulting firm TVRev.

“LG and Samsung are global brands and dominate most markets. They’re both in pretty much every country in the world,” said Wolk.

But still, this year could be, if not the year, then more than another setup year. NBCUniversal convinced some undisclosed number of ad buyers to adopt iSpot.tv as a currency in their upfront deals last year while persuading 40% to move away from traditional age-and-gender-based metrics, and the media conglomerate will likely look to further accelerate those shifts this year.

In this WTF article, he breaks down what that means for the TV viewership data that is accumulated by listening and what companies like LG, Roku, Samsung and Vizio are doing with it. Read (and watch) WTF is automatic content recognition here.

The season five premiere of Yellowstone was also viewed by 12.1 million viewers overall and Lainey Wilson’s spot has earned 40M impressions across linear TV to date, according to TV ad measurement tool iSpot tracking.

The season five premiere of Yellowstone was also viewed by 12.1 million viewers overall and Lainey Wilson’s spot has earned 40M impressions across linear TV to date, according to TV ad measurement tool iSpot tracking.

Look no further than Tuesday’s announcement that measurement provider iSpot.tv will incorporate Tvision’s panel-based measurements as part of the latter’s $16 million funding round led by the former.

Tubular Labs’ latest data shows B/R Football had 52.8 million views on TikTok, 35.8 million views on YouTube, 20.8 million views on Twitter and 13.2 million views on Facebook in September 2022. Viewers are mostly male and between the ages of 18 to 34 years old. Nearly a third of YouTube viewers are based in the U.S. B/R Football has 4.1 million followers on TikTok and 2.3 million subscribers on YouTube.

Conviva and measurement company iSpot also teamed up to integrate data for a unified cross-platform ratings product to measure ads and programming together – with NBCUniversal one of the companies signed on so far.

In light of that, rival measurement providers like Comscore, iSpot.TV and VideoAmp are not only competing against Nielsen to provide measurement capabilities, but also planning tools. Those measurement and planning capabilities are very much intertwined.