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Heading To The Finals, NBA Playoff Viewing Is Surging


NBA continues to be a popular vehicle with advertisers. According to iSpot, last year, the playoffs reaped $842.4 million in ad revenue for Disney and Turner Sports. According to SponsorUnited, for the 2022-23 regular season, the NBA earned $1.4 billion in team sponsorships, a 10% increase from the 2021-22.

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Why Removing Ethnicity from Consumer Data Sets Could Do More Harm Than Good (Guest Blog)

For instance, a beauty brand may want to target a variety of consumers — men and women, darker and lighter skin tones, etc. — with specific messaging. Losing ethnicity data means you’re potentially delivering the same message to a Hispanic man as you are to an Asian-American woman. Or perhaps a hair product is designed specifically for Black consumers’ needs.

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From AMC to Warner Bros. Discovery: Tracking Q1 2023 video earnings

Vizio followed an increasingly familiar trend in the first quarter, as lower device demand resulted in a steep 40% year over year decline for hardware revenue, while as the smart TV maker enjoyed 24% revenue growth for its expanding ad business – boosted by increased usage on its streaming platform. Vizio shipped 900,000 TV sets in the period, a 32% drop.

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Inscape Takes Aim at the Future of TV Measurement

This dataset, built on Inscape’s automatic content recognition (ACR) technology, expands TV commercial coverage and visibility across both linear and streaming platforms by incorporating more sources of commercial detections, including as-run logs, ad server integrations and streaming commercial ingestion.

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Do Dollar Stores Need to Look Out For Temu?

Temu has also spared no expense on stateside advertising. The platform ran ad spots in the first and third quarters of the Super Bowl earlier this year. The advertisements made it the most-seen brand during and immediately after the Super Bowl, cross-platform TV measurement service iSpot.tv told RetailWire at the time.

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Why weight-loss drug ads are suddenly everywhere in New York

Brands such as WeightWatchers not only have their own marketing dollars funding the shift to semaglutide—the ads from the drugs themselves could benefit them, too.

Ozempic spent $42.5 million in national TV ad spend between Jan. 1 and May 7 of this year, garnering 3.55 billion household TV ad impressions, according to iSpot data.

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Madhive CRO Jon Kaplan On Helping Advertisers Navigate Connected TV

TVREV: Tell us about your journey and what made you decide to join Madhive?

Jon Kaplan: Throughout my career I’ve looked for opportunities to build categories at the earliest stages of their evolution and then see their growth through to scale. I see some of the same opportunities at Madhive that I saw at Google, Pinterest and FalconX to teach the industry something new.

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Inscape adds streaming to ACR measurement

Inscape has announced the official launch of Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Inscape’s new Commercial Feed+ will help the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms.

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