Statara’s age data has been highly rated for its accuracy by Truthset, the industry’s leading recognition for data accuracy, quality, and transparency. Age data is essential for compliance in highly regulated industries like cannabis, where multiple clients use Starata’s proprietary Baked Audiences solution. Truthset has also recognized the strength and accuracy of Statara’s data on education, gender, race/ethnicity, political affiliation, language spoken, and home ownership/renter status.

The survey found that 89% of consumers are expected to maintain or increase purchases of “luxury-specific” items in the year ahead. Of the consumers surveyed, 24.9% cited “personal expression” in day-to-day wear as the biggest driver of luxury purchases. More from the findings…

Taken together, these steps quickly surpassed Donatos’ performance goals. In 2022 alone, Donatos added nearly 135k new members to its loyalty program. By February 2023, membership engagement hit an all-time high of 51.4%, a YoY improvement of 23%.

So Donatos launched a new loyalty program powered by Cheetah Digital by Marigold. It replaced the original points-for-free pizza model with one designed to collect zero-party data combined with order history and preference data. The result was an ability to know customer-specific details like favorite menu items, dietary preferences, and other data that led to offering on-demand rewards customized to each account.

And ad spend on films this year is off to a strong start. From the beginning of the year through June 4, around $530.3 million in estimated media value was devoted to advertising upcoming theatrical releases, according to data from iSpot; that’s more than half of the estimated $1.01 billion in estimated media value throughout all of 2022.

The Weather Channel’s streaming app allows subscribers to watch a live feed of the nationally-distributed cable channel for $3 a month or $30 a year. Vizio users can get a free 7-day trial of the Weather Channel’s streaming service when they sign up through the app. Cable and satellite customers can watch the Weather Channel through the app without any extra fees when they log in with their pay TV credentials.

Some of the features that Vizio TV users can expect with The Weather Channel app include…

The Weather Channel will begin giving Vizio customers access to its 24/7 streaming app, expanding the relationship that the weather news and information source has with the TV set manufacturer.

“Vizio TVs are the heartbeat of the home and weather plays an integral role in our users’ daily routines,” Vizio group VP, platform content and partnerships Katherine Pond said. “Extending our relationship with the Allen Media Group with the launch of the Weather Channel app adds a valuable dimension to Vizio as a daily trusted source for weather and additional programming with customizable features where it matters most.”

“Vizio TVs are the heartbeat of the home and weather plays an integral role in our users’ daily routines,” Vizio group VP, platform content and partnerships Katherine Pond said. “Extending our relationship with the Allen Media Group with the launch of the Weather Channel app adds a valuable dimension to Vizio as a daily trusted source for weather and additional programming with customizable features where it matters most.”

Details: During the summit, JIC members presented a scoring rubric for measurement companies' request for information submissions to judge if their currencies are ready for transacting ad deals.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

While other participants were impressed by the system, iSpot.tv CEO Sean Muller was concerned about the cost and who will pay. “This is an awesome architecture, but super expensive,” he said.

But even with nearly 20 years under her belt, Titchener is just getting started and has her eyes on the Arctic — next stop, polar bears.

Diversity and inclusion will be one of the key goals of the ISA. CEO and co-founder of the LGBTQ+-centric streaming service Revry Damian Pellicone said that was one of the biggest draws for them in terms of joining the new group.

After a week in third place, Alfa Romeo’s “Our Heritage” is back on top of iSpot.tv’s ranking of the most-seen auto ads, receiving 248.6 million national TV ad impressions from June 12-18. Over 27% of those came from primetime ad airings, with Forensic Files as one of the top impression-driving programs. According to iSpot’s Creative Assessment, 30% of surveyed viewers considered the visual scenes to be the single best thing about the ad.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv

Personalization and segmentation remain crucial for successful B2B email marketing. A recent study by Econsultancy revealed that 93% of organizations witnessed an uplift in conversion rates as a result of personalization efforts. Furthermore, research by Campaign Monitor found that emails with personalized subject lines have a 26% higher chance of being opened. These stats highlight the importance of tailoring email content to individual recipients, addressing their specific pain points and needs.

The ads are amusing, but only an estimated $1.8 million was spent last year to run them on national TV, according to iSpot. That’s just 1.2% of the roughly $150 million allocated within the meat and seafood category. Meanwhile, Perdue Farms, one of the biggest US chicken producers, dedicated nearly 20 times that on its own.

The organisation, formed in early 2023 because of the “urgent need” for media measurement standardisation, shared a progress report on its measurement certification revealing it had sent requests for information (RFI) to measurement companies.