By acquiring Vizio, Comcast can stay ahead of the digital curve by having its own manufacturer of smart TVs, which has become the primary device for streaming in many households in recent years. Considering that Comcast's own recent report on the rise of free streaming channels, it comes as no surprise that the cable titan is doubling down on streaming.

Cable giant Comcast has been weighing the acquisition of a TV-maker to bolster its nascent smart TV platform efforts, Protocol has learned from industry insiders. One of the companies approached by Comcast has been California-based Vizio, according to three sources with knowledge of these conversations.

Rounding out the ranking is the sole traditional broadcaster – CBS – which promotes reality competition The Challenge: USA in fifth.
However, The Challenge: USA scores the week’s highest iSpot Attention Index (137), meaning viewers were, on average, highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through July 24. Discovery’s Shark Week is No. 1 for the second week in a row.

NewsNation --- the former WGN America -- is a Nexstar Media Group cable news network in 75 million U.S. TV homes. It launched in September 2020.

From July, 25 2021 through July 25, 2022, it is estimated the network earned $129.8 million in national TV advertising revenues, according to iSpot.tv.

With over eight years of historical data across brand and agency clients, hundreds of thousands of campaigns, and partnerships with all major social platforms, CreatorIQ is uniquely positioned to help brands implement these standards and further optimize their creator programs. These standards closely align with CreatorIQ’s existing measurement solutions and have already been integrated into the company’s industry-leading influencer marketing software platform, which powers efforts for Fortune 1000 brands and their global agencies.

Despite losing accreditation, Nielsen maintains a healthy number of media partners. The company is leveraging Vizio data of about 20 million U.S. connected TVs, while Tubi and Studio71 are tapping into Nielsen’s Digital Ad Ratings.

Karate Combat continues to grow. After its most recent event, the organization is reporting that it has beaten major MMA organizations, PFL and Bellator, in online viewership numbers. They say they are the fastest-growing combat sports organization. This feat was measured by Tubular Labs. Through a press release, Karate Combat and Tubular Labs have shared their findings.

For instance, Marvel released trailers for both the upcoming She-Hulk: Attorney at Law show and Black Panther: Wakanda Forever movie over the weekend. The trailer for the streaming show, which arrives in a matter of weeks, has 6.6 million views on Twitter according to data from Tubular Labs. The trailer for the movie, which is out in November has 36.3 million views on Twitter alone and was the centerpiece of Marvel’s presentation from Hall H at Comic-Con.

Televisions, which currently average 55 inches in North America, also come with nearly paper-thin 4K-resolution TV screens and the ability to watch thousands of channels. If you really want to go out, check out the new 85-inch entry from Vizio.

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only.

Even with fewer games on national TV for the All-Star Break, MLB action still increased impressions by nearly 41% week-over-week. Including the All-Star Game, baseball served up 2.72% of TV ad impressions from July 18-24 to lead all programs.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: ​​Dick’s Sporting Goods says it’s “surprising teens with fire looks.” Old Navy serves up another “written by the internet” ad to hype its back-to-school fashions. (Previously: “A TikTok post inspired Old Navy’s new commercial,” from Ad Age’s Alexandra Jardine, March 2.) And Tally says it can help you find “the smartest way to pay down your credit card debt.”

“Bears don’t know all the negatives that come with plastic ingestion and the diseases and toxins they’re likely exposed to in a (landfill) setting,” Geoff York, study co-author and senior director of conservation at Polar Bears International, said.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

A few highlights: 3M wants you to know that its Post-it Super Sticky Notes have “2x the sticking power.” Servpro, the self-described “No. 1 brand in property restoration,” encourages viewers to apply for jobs at servpro.com/careers. And Google calls its Pixel 6a “a smarter phone for a smarter price.”

“We started running into some issues with servicing some of the apps we had on the platform, and at the time, we had to rent out to somebody else to help create a great consumer experience,” said Mike O’Donnell, chief revenue and strategic growth officer at Vizio, also pointing out that LG and Samsung did the same thing.

The lack of control over function and user experience led Vizio, Samsung and LG to create their own operating systems, part of a larger trend in the OEM landscape, as connected TV companies’ share of the marketplace continued to climb.

B+C has partnered with normally-on Tv set advertisement measurement and attribution corporation iSpot.tv to provide you a weekly chart we connect with Promo Mojo: unique information demonstrating TV’s most-promoted programming rated by advertisement impressions. Our info handles the seven-day interval via July 3.

Foods Network’s new reality collection Me or the Menu tops the position, producing it TV’s most promoted clearly show for a second week in a row.

Tubular Labs, the leader in global social video intelligence and measurement, has partnered with Banijay Rights, the global distribution arm of TV production powerhouse Banijay.

With a multi-genre portfolio of over 130,000 hours of standout programming, Banijay Rights is using Tubular Labs to gain a better understanding of the company’s social media content strategies and commercial return on investment. The team is already using Tubular’s Intelligence products for forward planning, trend identification, data wrangling and competitor benchmarks across all major markets.

For something even more affordable, check out the ongoing price drop we are tracking on the 2021 VIZIO 50-Inch HDMI 2.1 VRR AirPlay 2 M-Series 4K Smart TV

This particular model is the M-Series Elevate (M512E-K6 ) which includes 13 drivers and comprises a soundbar, wired surrounds and a separate wireless sub. The soundbar has height drivers along its front edge that automatically rotate 90 degrees to project sound vertically for Dolby Atmos and DTS:X content or fire forwards for standard stereo and surround audio. Vizio first used this technique in 2020 with its top of the range Elevate soundbar.

Unlike the current class leader, the Sonos Arc, the M-Series Elevate supports both Dolby Atmos and DTS:X immersive audio codecs. It features HDMI eARC, Bluetooth 5.0 connectivity, and an unspecified number of HDMI 2.0 inputs with 4K Dolby Vision passthrough.

The livestream is produced through a partnership between Arctic conservation group Polar Bears International and nature live streaming network explore.org. It is broadcasted from Polar Bears International’s research vessel, Delphi, at the Churchill River estuary, where the river flows into the Hudson Bay in northeastern Canada. The goal of broadcasting a livestream from the Beluga Whale Live Cam is to educate people about sea ice so they better understand its importance to the Arctic ecosystem.