According to research from CreatorIQ…

The NFL was a primary impressions delivery vehicle for all five ads on iSpot.tv’s chart.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

You can download Marigold’s 2024 Global Consumer Trends Index, and get more data for age generations, as well as new insights into key areas like purchase drivers, messaging engagement, data privacy and zero-party data acquisition.

New research from martech firm Marigold reveals that 63% of consumers don’t trust the advertising they see on social media — and 55% are engaging with social platforms less for the sake of their mental health.

Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump vs. 2022.

New research from martech firm Marigold reveals that 63% of consumers don’t trust the advertising they see on social media — and 55% are engaging with social platforms less for the sake of their mental health.

The number of daily shorts views reached 70 billion in Q3 2023, up from 50 billion at the beginning of the year, Google CEO Sundar Pichai said during the company's most recent earnings call in October.

And according to data from the creator-marketing platform CreatorIQ, brands increased their influencer-marketing spend on YouTube shorts by 700% in 2023.

According to new data from iSpot, the TV advertising measurement firm, GOLO, the health and wellness solutions company, now ranks as the #1 Most-Seen brand in the highly competitive weight loss category. The innovative wellness company also rises to the #8 position amongst all companies in the Overall Most-Seen Brands category. Rankings are based on iSpot TV advertising data covering all of 2023.

2023 saw an increase in TV ads and ad minutes, according to iSpot’s recently released TV Transparency Report, which helped several networks maintain their ranking position for share of TV ad impressions. Leading the list was CBS, which had a 7.24% impressions share of voice (SOV) for the year, followed by ABC (6.53%) and NBC (5.52%)

The Bachelor spot earned the highest iSpot Attention Index (111) in the ranking, meaning viewers were on average highly likely to watch its promos through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

When we looked specifically at ecommerce in our 2024 roundups, Wulfric Light-Wilkinson of performance marketing solution Wunderkind told us, “optimising owned channels will become the defining factor in successful ecommerce performance”.

Financial pressure also has led to mounting speculation that Nielsen will divest non-core assets. And Nielsen’s new contracts with networks figure into an antitrust counterclaim brought by TVision, which has been embroiled in patent litigation for years with Nielsen. The litigation has weighed heavily on TVision, a company that provides calibration for VideoAmp and iSpot.tv, leading to a 25% workforce reduction last summer.

As we navigate the explosion in AI, data privacy, and disruptive technologies, marketers are reimagining every stage of the customer lifecycle as well as their own organisational structures. Here's an inexhaustive list of ‘ins and outs’ for 2024, from Jamie Hoey, general manager Australia at Wunderkind

Then, we have the second commercial in the Verizon “dramatic” series, and everybody obviously wanted to know those actors. This time, we see Rachel and her broken phone, a problem that apparently has no solution. Or maybe not: her friends peacefully explain that Verizon has a special offer for the new Samsung Galaxy, and you can trade your old phone once you decide to buy the new one. You can watch the ad here on iSpot.tv.

The trade group’s study didn’t inquire about other generations’ shopping habits. But a 2022 report by the marketing agency CM Group, now Marigold, and the retail consulting group F’inn found that 47% of Gen Z respondents said they prefer to shop in store over online — more than any other generation.

A 2022 report by the marketing agency CM Group, now Marigold, and retail consulting group F’inn found that 47% of Gen Z respondents preferred in-store shopping over any other generation. As pandemic restrictions have ended, some malls are revived by targeting teen shoppers who want more than just a place to spend money. According to Forbes, this includes a place to hang out, eat, and make friends — then there is the loneliness factor.

Data from Tubular Labs shows the WWE was the No. 2 U.S. sports media & entertainment creator in Dec. 2023, with over 117 million unique viewers across YouTube and Facebook.

Data from Tubular Labs shows the WWE was the No. 2 U.S. sports media & entertainment creator in Dec. 2023, with over 117 million unique viewers across YouTube and Facebook.

The NFL continued to dominate TV viewing during the league’s divisional playoffs on Saturday and Sunday.

According to Inscape, the data unit of smart TV maker Vizio, the playoff games captured a 33.62% share of viewership during the weekend.