Hotel groups spent $173 million on national TV ads last year, according to data estimates by iSpot, a TV measurement company.

Apple has been running the Vision Pro ad during National Football League games, according to iSpot.tv, which measures ad spending. Apple spent $6.4 million on the spot during the second week of January. By comparison, it spent $9.3 million on an iPhone ad in the first week after the release of the iPhone 15 last September.

The trade group’s study didn’t inquire about other generations’ shopping habits. But a 2022 report by the marketing agency CM Group, now Marigold, and the retail consulting group F’inn found that 47% of Gen Z respondents said they prefer to shop in store over online — more than any other generation.

With 267.9 million national TV ad impressions, Hyundai’s “Stretch” takes first place on iSpot’s ranking of the most-seen auto TV ads for Jan. 8-14.

According to iSpot.tv, which measures ad spending, Apple ran the Vision Pro ads during National Football League games. Apple spent $6.4 million locally in the second week of January. By comparison, the company spent $9.3 million on an iPhone ad in the first week after the iPhone 15 was released last September.

While VideoAmp attracts new clients with campaign planning tools, iSpot is better known for cross-screen attribution and demo-based guarantees.

Which would explain why insiders claim the two had initial talks about a potential merger. Neither company confirmed these talks. But, in my opinion, it’s a potential merger that makes sense.

The company spent nearly $10 million in the last half of 2023 on national linear TV commercials, with nearly a fifth of that going to the “Snoop Dogg Goes Smokeless” ad, according to TV ad measurement firm iSpot.tv. The company also ran ads with holiday themes and other messages.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Although household TV ad impressions and TV advertising airings grew in 2023, national TV advertising spend fell 4.7% to $43.71 billion versus 2022, according to iSpot.tv.

While new weight loss drugs may have impacted the content of seasonal diet company campaigns, spending wasn’t drastically altered. Between Dec. 26, 2022 and Jan. 5, 2023, weight loss brands spent $41.9 million on linear TV ads alone, according to iSpot. This season’s estimated spend is slightly lower, with weight loss brands (excluding pharmaceuticals) spending $39.6 million between Dec. 26, 2023 and Jan. 10, 2024.

In the meantime, Shepard said, Roku is ironing out its measurement approach by partnering with several of the top CTV measurement vendors – iSpot, VideoAmp and Comscore – to give advertisers more choice, although she didn’t detail how Roku differentiates between these providers.

Household TV ad impressions rose 1.8% to 8.5 trillion in 2023, but spending on national linear TV slipped 4.7%, to $43.71 billion, according to iSpot’s “2023 in Review: TV Transparency Report.” With viewership down, commercial load was up – to the tune of +4.71% for NBC, 4.45% for Fox, 1.74% for CBS and 1.09% for ABC.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

A recent global consumer trends index report by the global firm Marigold highlights some challenges that today’s marketers face on multiple fronts.

These challenges include building customer trust, delivering value, and navigating economic uncertainty while balancing data privacy and personalization, especially as third-party cookies crumble.

Brit Starr is senior vice president of marketing for CreatorIQ, an influencer marketing platform for more than 100 of the world's most valuable and innovative brands and agencies. Think of CreatorIQ as the Salesforce of the influencer economy. Clients include Nestle, AB InBev, Disney, and of course, poppi. Brit has a decade of leadership experience in marketing and consulting at consumer brands, including Shiner Beer, Verve Coffee Roasters, Lyft, and Guitar Center.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers.

Post-Christmas deal seeking by price-sensitive shoppers saw a boost to web revenues during the week after Christmas, according to the latest data from leading performance marketing solution, Wunderkind.

Marigold’s 2024 Global Consumer Trend Index takes a deep dive into how brands should approach relationship marketing this year, revealing customer preferences and behaviors around personalization, privacy, messaging, advertising and brand loyalty. The overarching theme? Brands should find their people, get to know them and then make them superfans.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced the release of the 2024 Marigold Global Consumer Trends Index Report, which offers valuable insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalization, privacy, messaging, advertising and brand loyalty.

For example, according to Marigold’s 2023 Consumer Trends Index, a third of consumers swapped their favorite brand in 2022, with the loyalty program, the customer experience and data privacy issues as central issues. However, the same study found almost 70% of consumers identified the loyalty programs as significant to sustaining their long-term loyalty.