“Immersive Frida Kahlo” runs through May 28 and is a production of Lighthouse Immersive and Impact Museums, two Canadian companies that produced the Vincent Van Gogh immersive that recently closed in the same location, 720 Lacock St.

For the first three months of the year through March 24. total media value for on-air promotion of linear TV content was estimated to be at 245.1 billion impressions -- with total promo airings amounting to 1.5 million, according to iSpot.tv.

Created by its recently acquired Tribe Dynamics subsidiary, the Tribe Top 10 ranks social media’s top brands by Earned Media Value, a proprietary metric that quantifies the estimated value of social engagement with digital earned media. These rankings serve as a snapshot of how brand/creator partnerships are resonating with audiences, and place a numerical value on the results.

Rarible Street will host a temporary space, the Rarible Fresh Drip Zone, inspired by the streets of New York, with concrete and urban vibes. The area will be populated with pop-up shops including the following brands: Placebo Digital Fashion House, The Fabricant, Artcade @ Fred Segal with exclusive drops by Atari Hotels and Subnation, Perry Ellis America, Artisant in collaboration with PUMA, Miss J Collection by Crypto Couture, Macr0matic (NFT artist), Fabeeo Breen, Girls Gang Label, The Immersive Kind, the exclusive collection of digital VAULT.swiss watches, and Fresh Couture.

MVFW will also be Fred Segal’s first show with Web3 elements. The brand worked with Subnation, a media tech holding company that does metaverse activations, to produce two collections for the show. In total, there will be eight virtual goods, including jackets, pants, shoes, a helmet, sweater and a fanny pack. Each item can be purchased as an NFT or as a physical garment.

Marketers used to allocate ad spend to reach audiences on particular networks. “Now, they’re going to three or four large OEMs,” Kodige said, referring to Samsung, VIZIO and Roku.

News: Two blockbuster announcements highlighted this new news flow. First, iSpot.tv will be activated as a cross-platform measurement vehicle mid-May, tracking activity from more than 39 million smart TV sets and devices nationwide. More than 65 advertisers from Visa and CVS to Walmart and MattressFirm will partner with NBCUniversal and iSpot on campaign development over the next two months.

Heading north for the Arctic Documentary Project and polar bears has taken me back to Churchill on the shores of Hudson Bay. I just came back from Wat’chee Lodge in the heart of Wapusk National Park. A place I haven’t been since 2008. It’s here that I hope to find mother polar bears exiting their dens with tiny, little cubs in tow. For those who don’t know, the Arctic Documentary Project falls under the non-profit umbrella of Polar Bears International. An organization I’ve dedicated myself to for the past twenty years.

Recent energy about the TV industry moving beyond its traditional Nielsen measurement system have crystalized into reality, with key broadcast platforms teaming with tech vendors to trial cross-platform viewing measurement systems that go beyond traditional panels.

In a blow to Nielsen, the longtime predominant ad currency, the media conglomerate announced that it will activate iSpot.tv's cross-platform audiences as currency for national ad buys at this year's Upfront, according to Kelly Abcarian, executive vice president of measurement and impact at NBCU Advertising and Partnerships. Comscore will be the currency for local ad buys.

iSpot.tv and Crown Media Family Networks have entered into an ad-measurement agreement that gives Crown Media access to a suite of advertising measurement capabilities across Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama, including always-on ad verification and impressions across more than 150 national networks. “Leveraging iSpot provides powerful insight by allowing us to home in on the real-time performance of ads on our networks,” said Ed Georger, EVP, Ad Sales & Digital Media at Crown Media. “This tool increases our ability to plan and strategize in a way that optimizes the reach and value of our networks for marketers.”

Nielsen now faces competition from several companies, such as Comscore, iSpot.tv and VideoAmp, all of which are trying to measure TV for various forms of effectiveness — from attention to engagement to generating business outcomes. Their efforts to measure these elements can generate various forms of currency. Many of them are trying to make their mark as not only valid forms of measurement, but important forms of currency off of which to evaluate the advertising.

Crown Media Family Networks, whose media brands include Hallmark Channel, last week signed a measurement deal with iSpot.tv.

The challenge to that effort comes from the networks who have begun to create their own audience-measurement efforts using rivals such as iSpot, ComScore and VideoAmp, in hopes that advertisers will start moving some portion of their media buys to be graded by their alternatives.

Vizio M-Series Quantum 58-inch TV - This TV has been selling for around $580 for a few months, but we have not tracked a better price for it before now. The Vizio M-Series lineup (8/10, WIRED Recommends) strikes a good balance between affordability and features. It's worth noting that due to the ongoing chip shortage, there haven't been a ton of great TV deals so far this year, making this one even more enticing.

Julene Reed, Ed.D. Reed is an international consultant, presenter, researcher, instructional designer, author, and educator with more than 25 years of experience in K–12 education. She focused on environmental issues in her work with Jane Goodall and Roots & Shoots in Tanzania and the United States. As director of Polar Bears International’s Tundra Connections program, Reed delivered live broadcasts (with scientists and polar bear experts) on climate change, polar bears, and environmental sustainability to thousands of educators and students globally from a research buggy on the shores of the Hudson Bay in Churchill, Manitoba.

Key insights from Cheetah’s Digital Consumer Trends Index - Cheetah Digital just released its 2022 Digital Consumer Trends Index, a report it produced in collaboration with Econsultancy; it’s based on data from 5,404 surveyed consumers in the U.S. plus Australia, France, Japan, Spain, the U.K. and Ireland.

In search across television when it comes to brand visibility across all types of media, LG with 88% of the clicks owns the market. Samsung follows with 75%, VIZIO came in third with 72%, Sony with 71%, TCL with 68%, Hisense with 40%, Insignia with 27%, Toshiba with 27%, Sceptre with 13%, and SuperSonic with 3%.

For example, in December 2021, Fred Segal partnered with media tech holding company Subnation to develop Artcade, an experience launched at the retailer’s Los Angeles location on the Sunset Strip and within the metaverse. Artcade’s NFT gallery, including digital skins and virtual goods, were alluring components of this launch. The experience also featured digital asset jewelry tokenized by physical 18-karat goods from Metagolden. A collaboration with artist Ashley Longshore included tangible goods and NFTs featuring iconic women.

Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, unveiled the five key trends shaping the state of relationship marketing in the year ahead with the release of its 2022 Global Digital Consumer Trends Index. In conjunction with eConsultancy, the global report looks at consumer attitudes and year over year trends in personalization, privacy, messaging, advertising and brand loyalty based on survey insights collected from more than 5,400 consumers across six countries.