Nicole Baio is on the business development team at Vizio, where she oversees partnerships for WatchFree Plus and manages various connected-TV app and tech partner relationships and development. Previously, she was at Sony Pictures Television-owned Game Show Network, where she held various roles in content distribution and partner marketing.

The movie also benefited from co-marketing national TV campaigns. Applebee’s spent an estimated $4.3 million from two different commercial activations, which was part of a broader marketing deal with the movie. In addition, Porsche was a branded partner for the movie, spending an estimated $1.2 million, according to iSpot.tv.

The event opens with Sean Muller, CEO of iSpot.TV, the leader among the big-data companies offering alternatives to Nielsen that will be a part of this year’s upfront market. In May, Goldman Sachs invested $325 million in iSpot, which was not just a vote of confidence in the company but an indication Wall Street sees data science and advertising technology as a business that will be generating big returns in the relatively short term.

The virtual two-day event will take place on April 19 and April 21. The first day will feature a presentation and a panel titled “Influencers are Today’s TV Networks and Publishers.” Panelists will include Dustin Goot, TikTok’s head of creator monetization; Tim Sovay, chief business development, partnership, and operations officer at CreatorIQ; Latraviette Smith-Wilson, chief marketing and equity officer at Horizon Media; among others.

Everyone really is talking more and more about the metaverse—not just Facebook parent Meta and other marketers—according to new data that Tubular Labs, the social video analytics platform, has shared with Datacenter Weekly

Interestingly, we had a little bit of a preview, because NBCUniversal actually released daily audience estimates of its Winter Olympics coverage based on its new “certified” alternative currency provider iSpot.

Welcome to the Cheetah Digital Media Issues Series, where veteran journalist, consultant, and advisor Charlie Crowe interviews CMOs and global media directors to uncover what they see as the opportunities, challenges, and other issues surrounding the world of media and brands.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)

The NBA’s popularity with young viewers continues to attract brands. iSpot data reveals the top five ad spenders during the league’s national broadcasts…

Based on the Tubular Labs Stats, around 1.1 million YouTube Shorts videos were uploaded from 152,000 accounts within a couple of weeks after its launch in the USA. And they got more than 46.3 billion views with a 2 billion engagement rate(likes, shares, comments, etc.).

A decade later, iSpot is a key partner and resource for major media platforms and advertisers. With more than 300 employees, the company has been growing organically and through acquisitions, it’s increasingly becoming an alternative to industry stalwart Nielsen as a standard for audience measurement.

In January, NBCUniversal announced iSpot.tv as its first alternate measurement partner. Meanwhile, WarnerMedia chose three companies to partner with for its measurement tests: iSpot.tv, Comscore, and VideoAmp.

By encouraging and increasing viewership across formats, Jump Ads gives content providers a new opportunity to engage viewers beyond a single linear session with the ability to fully control and customize the user journey between platforms. This includes the ability to choose at what point of the show the ads will appear, how often they appear, and even to which app the overlay points. Vizio is currently working with additional content providers and brands on a variety of integrations, Vizio said.

Beyond ‘The Slap’: Oscars advertising by the numbers. If you’re sick of hearing about a certain slap at the Oscars, well, let’s instead take a moment to think about the annual ceremony’s impact as an ad-supported pop-cultural tentpole TV event. Here, courtesy of iSpot.tv, are some essential stats about this year’s big show…

Rarible Street, roused by the metropolitan energies of New York, will be populated with spring up shops including brands like The Fabricant, Placebo Digital Fashion House, Artcade @ Fred Segal with selective drops by Atari Hotels and Subnation…

And yet, audiences — particularly younger audiences that advertisers have trouble reaching on traditional TV platforms — are flocking to digital and social video, from video games to social platforms. According to recent figures out of Tubular Labs, which measures viewership across the digital spectrum, social video especially outdelivers TV consumption for the Gen Z and millennial audiences by a large margin. Based on February 2022 numbers, Tubular estimated that 25-44 year-olds in U.S. watched 5.85 billion total minutes of the top 10 U.S. media & entertainment creators on YouTube and Facebook alone…Josh Schmiesing, CMO of Tubular Labs, said he knows the tide is turning even among media agencies toward making greater use of social video since agencies and marketers are Tubular’s fastest growing client segment. And he likened that adoption rate as akin to the “moneyball” phenomenon in baseball in the 1990s, when new metrics to evaluate players that went against historical norms were introduced to the game — metrics that are de rigeur today.

According to iSpot.tv, the movie’s entire national TV advertising budget was estimated to be $4.98 million for the period from August 3, 2021 through the end of March 23, 2022.

NBCUniversal has announced that it will activate iSpot.tv’s cross-platform audiences as currency for national ad buys, dealing a blow to Nielsen, the long-time dominant ad currency. For local ad purchases, Comscore will be the currency. NBCU also announced several new features and collaborations aimed at making ad-buying across its channels easier, with more ways to harness its troves of consumer data and audience segments.

Over the last four weeks, "The Lost City" has led all theatrical movies in estimated national TV impressions -- 680.7 million impressions, according to iSpot.tv. It has amassed 894.5 million impressions since starting its national TV ad campaign on February 4.…However, total estimated spend for theatrical movies in the first three months of this year is virtually at the same level as in 2019 -- an estimated $367 million, according to iSpot.tv, compared to 368.5 million in 2019).

Here, Conor Begley, Co-founder of Tribe Dynamics and CSO at CreatorIQ, whose client list includes MILK Makeup, Gucci, Gymshark, LVMH, H&M, Rare Beauty, Disney, and Unilever, among others, explains how the company’s platform differentiates itself in the market. Begley then takes a deep dive into the challenges and opportunities facing brand marketers today as well as key trends in influencer marketing that companies need to know to succeed.