USAA has spent an estimated $12 million on the USAA commercial in which we see Gronk perfecting his gardening skills since it debuted last September, according to iSpot.tv.

TINA.org’s complaint, which was prompted by a consumer tip, urges the agency to investigate BeActive’s deceptive FDA marketing. According to ad-tracking firm iSpot.tv, BeActive has spent more than $42 million on the national TV commercial at the center of the campaign.