Automakers spent an estimated $301 million on national TV in October, up 11% vs. last October’s tally of $271.1 million, according to iSpot.tv. Household TV ad impressions were up 3.2% to 27.9 billion in October vs. 27 billion a year ago.

National automotive TV spending rose to $227.9 million, up 15.4% in September compared to $197.4 million a year ago, according to iSpot.tv. Household TV ad impressions also rose to 31.2 billion in September, compared to 25.6 billion a year ago, up 21.8%.

A newly released report from iSpot finds that brands are increasing their focus on reaching Spanish-speaking Hispanics. This has resulted in a significant year-over-year rise in ad impressions during the first three quarters of 2023.