It’s also important to note which numbers are used in television reports. LIV reported 3.2 million total viewers across the three days in its season opener, while the Nielsen numbers cited above are average-minute audience, the industry standard. LIV is also using iSpot, a TV ad measurement and analytics company that offers a different way to measure viewership compared to Nielsen ratings.

It’s also important to note which numbers were used. LIV reported 3.2 million total viewers across the three days, while the early Nielsen numbers were average-minute audience, the industry standard. LIV is also using iSpot, a TV ad measurement and analytics company that offers a different way to measure viewership compared to Nielsen.

Using iSpot, a TV ad measurement and analytics company, as well as CW and LIV Golf internal data, the upstart circuit financially supported by Saudi Arabia’s Public Investment Fund reported an audience of 3.2 million viewers across all linear and digital platforms for its season-opening event in Mexico.