Data Relationship Management could play a crucial role in addressing the challenges revealed by a recent Truthset study, which examined 15 data brokers and uncovered that email and postal address matches, essential components of ad targeting and audience measurement, are accurate only 51% of the time.

Ad spend on Amazon Prime has increased by 72% to USD $285m (~£228.6m) over the last year, according to analysis by iSpot.tv. The rise contrasts with the wider video streaming industry, where ad spending declined 21% over the period.

Cheetah Digital, the cross-channel customer engagement solution provider for the modern marketer, announces it has partnered with Salling Group, supporting the transformation of the Denmark-based retail operator’s loyalty solution to reward customers and engage with them in new and innovative ways as third-party cookies phase out entirely.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today ( August 15th, 2022) announced that it has been recognised as the “Best Overall Martech Company” by Martech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded "Best Overall Marketing Campaign Management Solution.”