Notably, Moonshiners gets the highest iSpot Attention Index (108) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

A+E has increasingly transitioned to new forms of measurement and currency due to brands evolving demands.

Advertisers can activate with A+E against iSpot, VideoAMP, Nielsen BDS and Comscore.

Household TV ad impressions rose 1.8% to 8.5 trillion, but spending on national linear TV fell 4.7% to $43.71 billion, according to iSpot.TV.

AT&T Wireless spent the equivalent of $13.2 million in advertising during the 43 bowl/CFP games that aired Dec. 16 through Jan. 8, the most of any of the more than 600 brands that aired at least one spot during that period, according to iSpot.tv data.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced the release of the 2024 Marigold Global Consumer Trends Index Report, which offers valuable insights into relationship marketing for the year ahead.

Wendy Werve, CMO of Marigold, emphasized, "Consumers reward brands they love with a larger share of their wallet and repeat business. The 2024 Marigold Global Consumer Trends Index Report shows that brands earn that love by delivering personalized interactions, in the moments that matter, and demonstrating that they really know their customers."

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, has released its annual 2024 Global Consumer Trends Index Report, highlighting consumers’ evolving attitudes towards social media advertising, data privacy, loyalty programs, and other critical insights into the evolving landscape of relationship marketing.

iSpot.tv announced it is building on its Unified Measurement platform with the launch of a dedicated streaming measurement offering and new suite of metrics including on-target delivery; deduplicated, unique audience identification; transparent co-viewing; CTV verification; and a streaming competitive dashboard. “As the market moves towards streaming and increased fragmentation grows, brands need accuracy, consistency, scale and transparency to manage media investments,” said Sean Muller, CEO and Founder, iSpot.

iSpot’s 2023 In Review: TV Transparency Report highlights some of the big TV takeaways in the US from the past year. Highlights include:

Original data from Wunderkind, which analysed almost 7 million shopping journeys, revealed digital sales from the week of Boxing Day delivered a significant increase to web revenues, rising +29 per cent compared to the week prior.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced the release of the 2024 Marigold Global Consumer Trends Index Report, which offers valuable insights into relationship marketing for the year ahead.

“In addition to underscoring that email continues to be a critical marketing channel for building loyal customers, this year’s report provides actionable insights that can help brands turn their customers into superfans for the long term.” said Wendy Werve, CMO of Marigold.

Marigold, a global martech leader focused on delivering relationship marketing solutions that help brands and organizations acquire, grow and retain customers, announced the release of the 2024 Marigold Global Consumer Trends Index Report, which offers valuable insights into relationship marketing for the year ahead.

Online retail marketing company Wunderkind said its data shows many shoppers held back on Boxing Day spending this year, with 26 December accounting for only 20% of the week’s web revenue.

According to Wunderkind’s analysis, Blue Monday increases revenues from online sales by 18% for retailers in the UK, as shoppers turn to retail therapy to escape the blues these days.

2024 is shaping up to be a transformative one for the e-commerce business. Artificial intelligence (AI), data privacy, and disruptive technologies — along with nagging concerns about the economy — all pose formidable challenges to an e-commerce landscape that already faces the pressure of increased expectations from tech-savvy consumers.

"This shift reflects a broader movement toward short-form video across both beauty and fashion and the social media landscape as a whole," Alexander Rawitz, director of content marketing at CreatorIQ, told Business Insider. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."

CreatorIQ recently released our annual Influencer MarketingTrends Report — a survey of hundreds of brands, agencies and creators — designed to shine a light on the most important trends worth following, noting both where we’ve been, and where we’re going.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

iSpot, an audience measurement firm, has introduced new streaming measurement capabilities. The suite shows advertisers viewing data from linear TV and over 400 streaming platforms in a single dashboard, the company said. The tools provide a streaming-first cross-platform view, according to iSpot, and includes co-viewing metrics derived from the TVision panel.