“ISpot.tv is launching a new streaming TV measurement suite with metrics around how connected TV networks deliver unique audiences, consistent co-viewing across publishers and tracking of how advertisers stack up to competitors,” Ad Age’s Jack Neff reports.

Data is presented in what iSpot says is the industry's 'first streaming competitive dashboard, tapping proprietary technologies to track and catalog where advertising appears within streaming services across a pool of more than 900 publishers and services. Tools also include an Industry Share of Voice (SOV) metric which estimates the percentage of impressions for the entire industry that are bought by a given advertiser.

MyPillow was Fox’s second-most-frequent advertiser in 2023, trailing only the supplement company Balance of Nature, according to data provided to The Post by ad-tracking company iSpot.tv.

“While most of humanity is benefitting from the shift to streaming, sports fans are sort of fucked,” says Alan Wolk, cofounder of the media analysis firm TVREV. “It’s like, ‘Where do I watch the game? Where is it? Do I have to subscribe to this new service now that I don’t really care about? And I don’t even know where it is.’ And all that. There’s a lot of anger.”

“I joined as president in 2020 after a fantastic experience at Crocs where I helped Andrew Rees turn Crocs around,” Reilly said in a Wednesday interview on Creator IQ’s “Earned” podcast. “I like to think I had a hand in reshaping the brand, and that had granted me the opportunity to become president of Stanley in 2020. And we were a $70 million brand that appealed to guys with a green bottle that was 107 years old, and is one of the greatest products in history.:”

Ram Trucks is the most-seen brand on iSpot’s ranking, with two ads credited with a combined 337.7 million national TV ad impressions.

In October, an independent study by iSpot revealed that the founding ten ISA members reached 17.9 million US TV households – with the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV, and Graham Media that number would exceed 20 million. This scale further validates the value independent streamers and content creators represent and the reason the ISA was formed – to develop and propose solutions to some of the challenges facing the CTV industry, such as measurement, demand, distribution, and inclusion.

Alt measurement and currency vendors used CES as an opportunity to flaunt updates to their measurement tools, including iSpot, which unveiled upgrades focused on reach and frequency for ads specifically on connected TVs rather than including streaming measurement as an add-on to linear.

Keenly aware of this sentiment, both Comscore and iSpot tout the fact they don’t sell any media.

And, to be fair, VideoAmp has been able to gain at least some market share in the TV currency space among both programmers and agencies over the past year.

The iSpot 2023 Transparency Report identified 35,225 distinct brands and over 647K unique creatives that appeared on TV in the calendar year across broadcast, cable and streaming. The diversity of channels and sources brands are using to reach viewers underlines the complex challenges advertisers face in obtaining a complete view of TV ad exposure and impact, iSpot said.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

Last October the forum tapped measurement vendor iSpot for an independent study in an effort to help quantify the ten founding ISA members’ combined value, including Allen Media Group. iSpot found the indie streamers collectively reach around 17.9 million U.S. TV households, or nearly 15% of the country. With the latest additions, ISA said that figure would exceed 20 million – further validating the scale and value ISA members bring to the table.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

CNBC, drawing upon data from iSpot.tv, reported that Doritos held the second-highest number of Super Bowl ads from 2010-2020, with the company dropping a whopping $24.4 million on these ads alone in five years.

In October, an independent study by iSpot revealed that the founding ten ISA members reached 17.9 million US TV households – with the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV, and Graham Media that number would exceed 20 million. This scale further validates the value independent streamers and content creators represent and the reason the ISA was formed – to develop and propose solutions to some of the challenges facing the CTV industry, such as measurement, demand, distribution, and inclusion.

Announced on Tuesday, iSpot’s new audience and ad measurement enhancements build on top of the existing iSpot Unified Measurement platform to provide an even richer source of truth for measuring reach and frequency around cross-platform TV ad campaigns.

A Campaign Monitor study from 2019 noted that professionals receive, on average, 121 emails a day, so one can only imagine that this figure has remained the same, if not increased, since workers have moved to remote and hybrid working during and after the pandemic. Therefore it's important to recognize that your email is consuming valuable work time. So get straight to the point, and make your emails snackable instead of loading recipients with a full-size, three- or four-course meal.

Creator marketing technology platform, CreatorIQ, has recently unveiled its year-end report, providing a comprehensive analysis of the latest trends shaping the influencer marketing industry.

By Robbie Spargo
Managing Director of Sport
Little Dot Studios
*(data from to Tubular Labs data of entertainment, sports and gaming creators)

iSpot.tv announced it is building on its Unified Measurement platform with the launch of a dedicated streaming measurement offering and new suite of metrics, including on-target delivery; deduplicated, unique audience identification; transparent co-viewing; CTV verification; and a streaming competitive dashboard.